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Responsys Selected by Simon & Schuster for Email Marketing Solutions
Leading global publishing company now provides readers with personalized alerts, campaigns and promotions that are optimized for in-boxes and mobile devices

San Bruno, Calif. – March 18, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, has been selected by leading global publisher Simon & Schuster, a division of CBS Corporation, to develop and execute automated and highly targeted marketing programs that deliver a customized experience through email across online and mobile channels.  In conjunction with the relaunch of Simon & Schuster's website, SimonandSchuster.com, the publisher is working hand in hand with Responsys to create engaging and high-impact alerts, email campaigns and promotions using Responsys' award-winning multichannel marketing platform Responsys Interact®.  By optimizing both the content and timing of marketing communications, Simon & Schuster aims to deliver a better experience to its readers, educators and booksellers, while increasing click-throughs and conversions from its existing marketing resources.    

"Our previous email marketing platform wasn't able to easily scale or adapt to customized, automated campaigns," said Adrian Norman, Vice President of Marketing and New Products at Simon & Schuster. "Responsys provides a solution that helps our team deliver customized email and alerts to a broad audience of readers and fans while boosting click-through and conversion rates. We are now able to reach more users with the right message – and further our mission to inform and connect readers and fans to our authors and brands."

Simon & Schuster is working with Responsys to send subscribers personalized emails delivering the latest news, book releases, author updates, and video based on their preferences and interests.  Additionally, Simon & Schuster is using Responsys to send automated alerts that notify fans of author activity such as local and national appearances, awards, new books or video, and even Facebook and Twitter posts for those that participate. 

"Since 1924 Simon & Schuster has been an innovator in the publishing industry, and the company's commitment to launching highly personalized marketing campaigns to better engage its active reader communities shows once again their cutting-edge vision," said Dan Springer, Chief Executive Officer of Responsys. "Responsys' on-demand, multi-channel marketing suite, a leader in the field for nearly a decade, combined with our expert strategic services, will help Simon & Schuster deliver targeted one-to-one marketing campaigns that drive sales and boost loyalty among a large variety of  customer communities."

About Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at  http://www.simonandschuster.com.   

About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

Media Contacts

Responsys
(650) 745-1720