San Bruno, Calif. – February 3, 2009 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced it has been named a 2009 Upshot50 Marketing Technology Leaders award winner. The prestigious award is presented to marketing technology providers reshaping the world of marketing and offering the most innovative, powerful and useful marketing tools and technologies in today's complex new world. Upshot50 winners were nominated by marketing professionals and selected based on votes from the marketing community.
"The Upshot50 winners represent some of the most significant technologies shaping marketing today," said Upshot Institute Co-Founder Steven Gollob. "These are key marketing tools and technologies that all marketers should be paying attention to. Staying top-of-mind in today's jumble of impressive technologies designed to serve marketers has never been more critical."
This honor is the latest in a string of industry accolades for Responsys. The company recently won the 2008 ClickZ Marketing Excellence Award; took home 12 email marketing creative awards in 2008; and was ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer's Guide.
"We are honored to be recognized as marketing technology leader by the Upshot Institute," said Dan Springer, Chief Executive Officer of Responsys. "This award affirms Responsys' commitment to enabling marketing innovation and excellence in a time when marketers are being asked to do more with limited resources. We're proud of this latest accolade and look forward to continuing to deliver best-in-class SaaS marketing solutions that demonstrate measurable impact for our customers."
Responsys' on-demand marketing solutions empower businesses to market more effectively through email, direct mail, and mobile channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company combines an open, on-demand technology platform with award-winning services in order to help clients deliver greater marketing ROI across channels. In its eleventh year of operations, the company recently completed its fifth consecutive year of profitability with over 40% revenue growth in 2008.
About Upshot Institute
Upshot Institute is an information, analysis, education and consulting services firm, with a focus on marketing technology and the ways in which it may be applied in marketing organizations. The Upshot Institute delivers a range of useful resources and opportunities for both marketers and vendors, such as free on-demand summits, workshops, vendor reports, podcasts and the insanely popular Upshot50 Awards. The Upshot50 are companies recognized for offering the most innovative, powerful and useful marketing tools and technologies who are empowering marketers in today's complex new world. For more information, please visit www.UpshotInstitute.com.
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
