Enterprise Marketers Learn to Move Beyond the Status Quo at Responsys Leaders Forum 2008
Case studies from Avery Dennison, E-LOAN, John Deere, and other leading brands showcase what is possible with integrated marketing
San Bruno, Calif. – November 3, 2008 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced the successful completion of its nationwide Leaders Forum City Tour. The sold-out series of one-day conferences brought together Responsys customers, marketing leaders, product experts and industry insiders in six U.S. locations to explore ideas, strategies and best practices for great marketing.
“I always find the information provided in the Responsys conferences – both from other customers as well as the Responsys experts – to be highly relevant and actionable,” said Jenifer Do, Group Product Manager of Interactive Marketing at Avery Dennison Office Products, who presented at the Los Angeles seminar. “I’m already looking forward to the next conference in the springtime in San Francisco so I can learn more about the latest innovations in integrated, customer-focused marketing.”
“This year’s Responsys Leaders Forum was the place to be to learn what’s driving true marketing innovation and success today,” said Andy Priest, Chief Customer Officer of Responsys. “The intimate format allowed attendees to connect with the smartest strategic and technical people on the Responsys team and really dig into the strategies that will make a difference in their marketing this fall and beyond – including practical advice for improving marketing processes and acting on marketing metrics in today’s challenging economic climate.”
Responsys Chief Marketing Officer Scott Olrich kicked off each event with an interactive keynote address that unveiled a new model for marketing success, with a real-world action plan to help marketers successfully design and launch truly integrated, customer-focused marketing programs. Marketers were also able to assess and improve their current marketing programs in interactive Q&A sessions and attend strategy sessions led by Responsys executives on effective segmentation, email creative best practices, email deliverability strategies, successful Lifecycle Marketing, and making the most of marketing metrics.
Attendees gained practical insights on how to assess their efforts and boost integrated marketing success, and were inspired by customer case study presentations from some of the world’s top marketers including Avery Dennison, E-LOAN, GE CareCredit, Goodyear Retail, John Deere, StubHub, and UnitedHealthcare.
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
