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Enterprise Marketers Learn to Move Beyond the Status Quo at Responsys Leaders Forum 2008
Case studies from Avery Dennison, E-LOAN, John Deere, and other leading brands showcase what is possible with integrated marketing

San Bruno, Calif. – November 3, 2008 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced the successful completion of its nationwide Leaders Forum City Tour. The sold-out series of one-day conferences brought together Responsys customers, marketing leaders, product experts and industry insiders in six U.S. locations to explore ideas, strategies and best practices for great marketing.

“I always find the information provided in the Responsys conferences – both from other customers as well as the Responsys experts – to be highly relevant and actionable,” said Jenifer Do, Group Product Manager of Interactive Marketing at Avery Dennison Office Products, who presented at the Los Angeles seminar. “I’m already looking forward to the next conference in the springtime in San Francisco so I can learn more about the latest innovations in integrated, customer-focused marketing.”

“This year’s Responsys Leaders Forum was the place to be to learn what’s driving true marketing innovation and success today,” said Andy Priest, Chief Customer Officer of Responsys. “The intimate format allowed attendees to connect with the smartest strategic and technical people on the Responsys team and really dig into the strategies that will make a difference in their marketing this fall and beyond – including practical advice for improving marketing processes and acting on marketing metrics in  today’s challenging economic climate.”

Responsys Chief Marketing Officer Scott Olrich kicked off each event with an interactive keynote address that unveiled a new model for marketing success, with a real-world action plan to help marketers successfully design and launch truly integrated, customer-focused marketing programs. Marketers were also able to assess and improve their current marketing programs in interactive Q&A sessions and attend strategy sessions led by Responsys executives on effective segmentation, email creative best practices, email deliverability strategies, successful Lifecycle Marketing, and making the most of marketing metrics.

Attendees gained practical insights on how to assess their efforts and boost integrated marketing success, and were inspired by customer case study presentations from some of the world’s top marketers including Avery Dennison, E-LOAN, GE CareCredit, Goodyear Retail, John Deere, StubHub, and UnitedHealthcare.

The Responsys Leaders Forum seminar series next heads to London for a one-day event on November 6.  For more information, visit http://www.responsys.com/leaders_forum/2008_london/

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Liz Claiborne, Men’s Wearhouse, PETCO, Salesforce.com, and StubHub.  

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720