Responsys Appoints Kerryn Chan for Newly Created Client Success Division
Monday, 8 September 2008 - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Kerryn Chan has been appointed Senior Client Consultant. Chan joins Responsys from the Singapore Tourism Board (STB) bringing with him a wealth of marketing experience. He will report to Sonia Tay, Director of Client Success, a newly created division at Responsys Asia Pacific.
At STB, Chan spearheaded the development and marketing of premium lifestyle events in Singapore to brand and position Singapore as a premium lifestyle destination to regional high net worth visitors. He has had a hand in developing events such as the renowned Christmas Light-Up and Christmas in the Tropics campaigns, the World Gourmet Summit and the inaugural Singapore Grand Prix Season.
“Chan brings with him vast marketing experience coupled by strong commercial and financial acumen from his previous experience that will serve our clients well. He will help Responsys solidify our strategic consulting offerings to clients,” said Tay.
Chan will be responsible for overseeing the development and rollout of lifecycle marketing for key client accounts. These will include newly acquired accounts Loyalty New Zealand and Westfield Australia as well as global accounts like Symantec.
“Responsys is committed to our client success and the creation of a team dedicated to this cause will set us apart in the marketplace,” said Rob Stanley, Senior Vice President and Managing Director for Responsys Asia Pacific. “Responsys is proud to have won the Gold Email Agency of the Year award in the fourth annual Agency of the Year survey by Singapore based Marketing Magazine. This award is voted on by over 1,300 senior level marketers and agencies and it is very gratifying that we have been recognized in our first year of operations as the leaders in the field. Investing in top-notch talent like Chan will ensure the continued success of our clients with their lifecycle marketing initiatives.”
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
