Responsys Appoints Ray Everett-Church as Director of Privacy and Industry Relations
Internationally recognized expert brings unrivaled knowledge in privacy and technology policy to leader in on-demand email and marketing automation
San Bruno, Calif. – August 18, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Ray Everett-Church has been appointed Director of Privacy and Industry Relations. Mr. Everett-Church, an internationally recognized author and expert on privacy and technology policy issues, became the world’s first “Chief Privacy Officer” in 1999 and has spent the last nine years at the forefront of industry efforts to increase trust and relevance in email and interactive marketing. In his new role at Responsys, Mr. Everett-Church will work closely with the Responsys executive team to continue to set the industry standard for privacy practices and deliverability, and identify new opportunities for the company to leverage its leadership to deliver better experiences to its clients and their customers.
“The adoption and use of new trust and privacy enhancing technologies is one of the biggest issues facing the marketing industry today,” said Dan Springer, Chief Executive Officer of Responsys. “We are very pleased to appoint an expert of Ray’s stature to lead our efforts as we continue to advocate for measures to combat malicious activities like spam and ‘phishing,’ while promoting the delivery of well-targeted and highly-relevant messages that give consumers the information they need and want.”
Mr. Everett-Church, the co-author of Internet Privacy for Dummies and Fighting Spam for Dummies, serves as an expert witness on privacy and security matters and is a frequent commentator on privacy and technology policy issues. He joins Responsys from reputation services provider Habeas, Inc., where he was Director of Policy. He has an extensive career as a privacy and security consultant for more than a dozen Global 2000 corporations through his own consultancy PrivacyClue, LLC and the consulting firm ePrivacy Group. He was also part of the management team that built anti-spam technology company TurnTide, Inc., which was sold to Symantec in 2005. Prior to that, he worked at ground-breaking Internet advertising firm AllAdvantage where he created the Chief Privacy Officer position. He also worked as an attorney with the Washington, D.C.-area telecommunications law firm of Haley Bader & Potts, PLC.
“Responsys has rocketed to the forefront of the on-demand email and marketing automation space, and this success is indicative of both an impressive vision and the continued ability to execute on that vision,” said Mr. Everett-Church. “Responsys has built an exceptional reputation by delivering outstanding products and strong client services, and I am very excited to help the company continue on that positive trajectory. I look forward to leveraging Responsys’ leadership in privacy and technology policy issues to help our clients realize the benefits from new strategies like expanded email authentication and trust-enhancing browser technologies.”
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
