News & Events

Singapore – August 1, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the continued expansion of its Asian operations with several new hires and numerous client wins over the first six months of the year.

The Asian growth came as Responsys was positioned by Gartner in May in the “niche players” Magic Quadrant for Multichannel Campaign Management 2008.  This follows Responsys’ recent number one ranking for enterprise marketers in the March 2008 Jupiter Research Email Marketing Buyer’s Guide.  Responsys was also cited as a Leader in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007.

Based in Singapore, Responsys Asia has grown from three employees at the beginning of the year to 16, and plans for further growth in the coming months.  Client wins have added to the momentum and include major new accounts in Thailand, Singapore, China, Australia and New Zealand since January.

“We strongly believe Responsys will give us the knowledge, expertise and technical capacity to contact our customers with highly targeted, relevant and timely content.  As a result, we expect to see a significant increase in engagement and retention levels,” said Ritsa Magiannis, Digital Marketing Manager for Loyalty New Zealand, managers of the Fly Buys New Zealand program.  “We investigated many solutions over the past year, but we felt the Responsys Interact platform was the undisputed leader for our needs.”

In addition to Loyalty New Zealand, the largest coalition loyalty program in New Zealand, Responsys has established relationships with Westfield Group, the world’s largest listed retail property group by equity market capitalisation, to manage lifecycle marketing programs across its Australian portfolio of shopping centres. 

Leading Singaporean and Malaysian clients such as fashion lifestyle retailer TANGS and Reap Interactive have also chosen Responsys as their preferred partner for their email and marketing automation solutions.

The growth in Asia comes at a time of worldwide growth for Responsys.  European headquarters have recently been moved to larger offices to accommodate over 100% growth in staff.  Responsys also relocated its global headquarters to San Bruno, California in order to accommodate the company’s fast growing engineering and customer support teams.

“Companies choose Responsys because they realise that rich data feeds and programme automation enable smart marketing with limited resources,” said Robert Stanley, Senior Vice President and Managing Director of Asia Pacific for Responsys. “Consumers love smart marketers that base the content and timing of communications on their individual preferences and behaviours.  It’s a win-win situation that drives revenue.”

About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.