StubHub Personalizes Email and Landing Pages with
Omniture Test&Target and Responsys Interact
OREM, Utah and SAN BRUNO, California – July 14, 2008 – Omniture, Inc. (NASDAQ: OMTR) and Responsys today announced StubHub, the world's largest ticket marketplace, is delivering personalized emails and landing pages through an integration between Omniture Test&Target and Responsys Interact®. The integration, done through Omniture Genesis™, is designed to deliver optimized content that is synchronized between emails and landing pages. Omniture Test&Target – designed for A/B testing, multivariate testing and delivering targeted content – and Responsys Interact – an on-demand email marketing platform – allow StubHub to quickly and easily create a more relevant and consistent customer experience across email and the Web to help achieve increased conversion.
"A main goal with our marketing programs at StubHub is to provide relevance across all customer channels," said Rob Singer, director of customer intelligence and relationship marketing at StubHub. "Together, Responsys and Omniture provide us with the ability to develop deeper relationships with our customers by allowing us to deploy more cost-effective campaigns and actively test and learn what our customers want out of our marketing communications."
The integration of Omniture Test&Target with Responsys Interact puts the power and control in the hands of marketers to test and optimize an entire email campaign from start to finish – including email text, graphics, creative and corresponding landing page content. The testing process is automated, and content is delivered when the email is opened, not before it is deployed, in order to help marketers use testing results and adjust campaign content in real-time to reflect the customers' most recent activity and preferences. Marketers using the integration can deliver relevant content the instant an email is opened, allowing them to better render timely content to achieve higher conversion rates.
The integration of Omniture Test&Target and Responsys Interact is now available. Interested customers may find out more by contacting their Omniture or Responsys account representative for further information.
About Omniture Genesis™
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization. Omniture Genesis is part of the Omniture Online Business Optimization Suite.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multichannel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
