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Qais Consulting Chooses Responsys for Multichannel Marketing
Singapore's largest independent interactive agency, Qais Consulting, and on-demand marketing leader Responsys have entered into a strategic partnership to provide effective, relevant, and measurable marketing for their clients.

Singapore – June 24, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced its partnership with Qais Consulting, Singapore's leading independent interactive consultancy.

Qais will bring Responsys' on-demand, multichannel marketing platform to its customers in Asia Pacific, helping them dramatically improve the efficiency and effectiveness of their targeted email, direct mail and mobile marketing programs. 

Qais Consulting offers a next-generation consultancy, engaging with their clients to build strategic business and marketing plans with clear, measurable results.  With an experienced team and expertise across traditional and new channels, Qais has continually pushed the envelope to deliver innovative ideas that deliver a high ROI.

In choosing to partner with Responsys, Qais recognized that the award-winning Responsys Interact® platform offered the openness and flexibility to turn ideas into reality quickly and easily.

"We've been impressed by how fast we've been able to create powerful and targeted multichannel marketing campaigns," said Tripti Lochan, Executive Vice President of Qais Consulting. "The Responsys Interact platform simplifies the creation, execution and tracking of marketing activities, enabling our team to focus on strategy that drives ROI and goes beyond measuring the superficial performance – like open or click-through rates -- to actually measure the cost of revenue by region.  The Responsys platform also lends itself well to continuous testing to maximize results."

Qais will use Responsys to build deeper and more valuable relationships on behalf of their clients such as AsiaRooms Pte. Ltd (part of Tui Travel PLC), CAAS, Brother, and Sony, through targeted, relevant communication programs. 

"In order to be effective, marketers need to deliver high-impact, perfectly timed communications that engage consumers through multiple channels – email, print and mobile,"says Robert Stanley, MD of Responsys Asia. "Together, Responsys and Qais allow clients to deliver a differentiated customer experience that is in perfect step with their customers and market, driving unprecedented ROI from regional and global marketing initiatives."

About Qais Consulting
Qais Consulting is the largest independent interactive agency headquartered in Singapore. Qais' business divisions include digital media planning & buying, consulting & user experience, research & analytics and commercialization. Established in 2003, Qais offers its services to a host of prestigious clients across the Asia Pacific region. Qais has been creating award winning work that is very ROI driven for its clients.

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720