News & Events

London, UK. – May 22, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the continued expansion of its European operations with a move to new headquarters, an increase in staff numbers and a new contract win from Fortune 500 office products provider Avery-Dennison Europe.

The European growth came as Responsys was positioned by Gartner in May in the “niche players” Magic Quadrant for Multichannel Campaign Management 2008. This follows Responsys’ recent number one ranking for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer’s Guide. Responsys was also cited as a Leader in the December 2007 Forrester Wave™: Email Marketing Service Providers, Q4 2007.

In Europe the company’s rapid growth has resulted in a 100% increase in staff numbers - prompting a move to larger offices in central Reading. In addition to its new clients Responsys has recently increased relationships with AOL UK, MORE TH>N, Wunderman, Travelodge, Which? and Serenata Flowers.

“We strongly believe Responsys will give us the knowledge, expertise and technical capacity to contact our customers with highly targeted, relevant and timely content, and, as a result, we expect to see a significant increase in acquisition and retention levels,” said Stephanie Bletscher, Marketing Manager for Avery Dennison Europe. “Fundamentally, we hope that Responsys will enable us to generate significantly higher revenues and customer retention from our multichannel marketing campaigns.”

In addition to moving its European headquarters to larger offices, Responsys also relocated its global headquarters to San Bruno, California in order to accommodate the company’s fast growing engineering and customer support teams. Additionally Responsys grew globally by opening an office in Singapore in February 2008.

“Companies choose Responsys because they realise that rich data feeds and programme automation enable smart marketing with limited resource,” said John Nugent, VP & GM EMEA for Responsys. “Consumers love smart marketers that base the content and timing of email communications on their individual preferences and behaviours. It’s a win-win situation that drives revenue.”

About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.