News & EventsResponsys Customer Avery Dennison Named a 1to1 Magazine 2008 Customer Champion San Bruno, Calif. – May 20, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, is pleased to announce that Avery Dennison Customer Experience Marketing Director Bruce Bauman has been named a 2008 Customer Champion by 1to1 Magazine. The award recognizes Bauman and Avery Dennison for pioneering innovative one-to-one marketing strategies that engage consumers at emotionally relevant moments. The award-winning campaigns are executed through Responsys Interact® which enables Avery Dennison to trigger individualized multichannel communications based on key events in the customer lifecycle. “Marketers often put their product at the center of their communications,” said Bauman. “At Avery Dennison, we take a different approach. We meticulously evaluate our marketing program from the perspective of our customers, and provide them with well-timed communications that engage their needs and help them achieve their goals. Through Responsys, we ensure that customers are getting the most relevant communications at the right time to maximize the value of our marketing efforts.” As part of its customer-centricity initiative, Avery Dennison engages consumers in an ongoing dialogue around their tasks, tools, and unmet needs. Based on this feedback, Avery Dennison identifies the best moments to engage customers with relevant marketing that helps them solve their problems and achieve their goals. Through the industry-leading Responsys Interact on-demand marketing platform, the company triggers individualized messages with the right offers – for example, a demo or a free sample – at emotionally relevant moments in order to achieve a much greater level of response and adoption. Results are continually measured in order to optimize both the individual campaigns and ongoing consumer relationships. “Bruce and Avery Dennison have done an amazing job of understanding consumer needs at the right moments in the customer lifecycle, and using Responsys to effectively communicate with the consumer once that moment is identified,” said Scott Olrich, Chief Marketing Officer of Responsys. “We are very honored to help Avery Dennison execute not only customer-centric marketing but award-winning marketing, and we commend Bruce on this recognition from 1to1 Magazine.” The 1to1 Customer Champions spotlights executives whose time and energy are spent understanding customer needs and expectations, communicating them to employees at all levels, and helping to align how their organizations meet customer requirements with the overall business strategy. More information on this year’s 15 honorees is available at 1to1media.com. About Avery Dennison About Responsys Media Contacts Responsys (650) 745-1720 |
