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News & EventsResponsys and NxtERA Marketing Unveil New Maturity Model for Achieving Marketing Relevance New study helps marketers move beyond their status quo and develop a realistic plan to improve marketing performance San Bruno, Calif. – April 22, 2008 – As response to broadcast marketing continues to decline and growth of online subscriber lists remains challenging, a new report from Responsys and NxtERA Marketing released today finds that marketers must increase the relevance of their multichannel communications or risk falling short of revenue expectations from the C-suite. Authored by noted marketing authority Elana Anderson with Responsys CMO Scott Olrich, Marketing Beyond the Status Quo integrates new research and in-depth market analysis to illuminate the obstacles that keep marketing organizations from delivering truly relevant marketing. The report unveils the Marketing Status Quo (MSQ) Model – backed by a diagnostic self-test and step-by-step program guide – to help marketers determine their relevance maturity and develop a realistic action plan to become more customer-focused marketers. “The data shows – and marketers generally agree – that brands have reached a point where they must invest more time and money in improving the relevance of their communications,” said Anderson. “Marketers can no longer afford to let complaints about insufficient time, data and expertise get in the way of a customized, integrated marketing program. The MSQ Model is designed as a very straightforward tool that helps marketers break out of their status quo and develop a realistic action plan for successfully improving response, increasing revenue and delighting the CEO.” The MSQ Model “Achieving a vision of marketing relevance that leverages customer insight, is responsive to customer behaviors in a timely manner, and seamlessly coordinates customer messages across channels is a daunting task for even the most sophisticated marketers,” said Olrich. “Becoming a great marketing organization overnight is, of course, impossible, but the insights and strategies laid out in this study, including the MSQ Model, are must-reads for every marketer looking to systematically take their program to the next level.” Other key findings and strategies from the new Marketing Beyond the Status Quo study include: The Relevance Imperative Overcoming the Hurdles to Relevancy Technology as Enabler About NxtERA Marketing About Responsys Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com. Media Contacts Kimberly Canedo Responsys (650) 745-1720 |