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Responsys and NxtERA Marketing’s Elana Anderson to Unveil New Model for Marketing Relevance at Forrester Marketing Forum

San Bruno, Calif. – April 7, 2008 – Few marketers are happy with their ability to deliver timely and relevant marketing messages. In fact, most agree that more individualized and integrated marketing communications improve the customer experience and increase response rates. But, when time is scarce, budgets are tight, and existing campaigns are already delivering ROI, why should marketers change the status quo?

Responsys CMO Scott Olrich and NxtERA Marketing founder Elana Anderson will highlight the imperative for increased relevance – and unveil first-ever findings on how to achieve this goal – at the Forrester Marketing Forum 2008 this week in Los Angeles. The high-impact session, titled Marketing Beyond the Status Quo, will take place at 2:25 p.m. PT on Tuesday, April 8 at the Hyatt Regency Century Plaza.  The session will also feature innovative marketer, Randy Cuff, Director of CRM Development at Intrawest ULC, a world leader in destination resorts.

“As response to broadcast marketing declines, marketers must take concrete steps to out market their competition and make the most of their time,” said Anderson. “Relevance is the only way to cut through marketing clutter and I am very pleased to join Responsys to share important new findings on the strategies and tools marketers can use to overcome the hurdles to relevancy within their organization.”

“The road to marketing integration and relevance doesn’t happen through wishful thinking,” added Olrich. “It happens because you have a thoughtful plan, the required skills, and the right technology to get you beyond your current marketing status.  This ground breaking new research gives marketers a framework to evaluate the skills and technologies they are missing internally that are holding them back from their current status quo to becoming more relevant, and ultimately more customer focused marketers.”

Session attendees will be the first to access exclusive research from a new report entitled “Marketing Beyond the Status Quo”. The full white paper will also be available at Responsys booth #23 following the live presentation of the report findings.

About NxtERA Marketing
NxtERA Marketing offers advisory and consulting services to marketing organizations and providers of marketing services and technology. Founded in 2007, the company helps its marketing clients by working collaboratively to develop relationship marketing strategies, build data-driven marketing capabilities, define marketing technology strategy, and select marketing technologies. The company also works with marketing service and technology providers to develop business and product strategy, assess the competitive landscape, train sales staff, and write case study driven white papers. For more information, visit http://nxteramarketing.wordpress.com.

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720