News & Events

Responsys Garners Top Industry Accolades for Creative Services Excellence
Responsys creative services team continues to gain top honors for its work on LEGO, philosophy and Virgin America interactive marketing campaigns

Redwood City, Calif. – November 30, 2007 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it has received four W3 Awards from the International Academy of Visual Arts (IAVA). The W3 Awards honors outstanding websites, web marketing campaigns and web videos created by some of the best interactive agencies, designers, and creatives worldwide. More than 2,700 entries were submitted for this year's competition. Responsys received four W3 Awards for the following online marketing campaigns: Virgin America’s “Name the Plane” email contest; philosophy’s holiday 2006 promotion; philosophy’s “Shower for the Cure” email campaign; and LEGO’s monthly newsletter.

“We were incredibly impressed by the quality and creativity of this year’s entries. W3 winners continue to raise the bar in web development and design, push the limits of web advertising creative and pioneer the use of web video. We are thrilled to have reviewed such a diverse and respected pool of work,” said Linda Day, the director of the IAVA. “On behalf of the entire Academy, we applaud our winners as they continue to advance Internet creativity and greatly contribute to the burgeoning online world.”

Throughout the year, Responsys has won multiple creative awards including two prestigious ADDY Awards for its creative work for philosophy, featuring  integrated interactive elements including viral emails, contests, personalized landing pages and microsites. Most recently, Responsys received four IAVA Davey Awards which honor the creative excellence of smaller agencies and companies worldwide.

“Responsys has one of the most innovative and effective creative services teams in the industry,” said Julian Scott, senior director of creative services for Responsys. “Our goal is to make it easy for brands to deliver their message through outstanding creative work that has high impact and performs exceptionally well. We’re very honored to be recognized by the experts at the IAVA for our efforts on our clients’ behalf.”

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720