News & Events

First Qualification in Email Marketing Launches
Responsys and the IDM Raise Industry Skills with New Initiative

October 23, 2007 – Responsys has partnered with The Institute of Direct Marketing (IDM) to offer the world’s first qualification in email marketing: The IDM/Responsys Certificate in Email Marketing, available exclusively through Responsys.

The email marketing industry in Europe is worth over £1.1 billion* and for an average retailer the email channel gives an ROI of 100:1. However, a lack of qualified staff has lead to many online marketing departments being unable to fully exploit the revenue, retention and data value of the email channel.

The IDM/Responsys Certificate in Email Marketing is a comprehensive 6-month course, developed by the IDM, with classroom tuition, assignments, practical training and an examination by the IDM Board of Examiners. It will be run in January and September each year at the IDM in London.

Marketers graduating from the course will gain a valuable qualification that demonstrates they can make a business case, manage resources, and maximise the performance of an email marketing program.

 “After six months of planning, it’s great to see this course come to fruition,” said Neil Morris, deputy managing director at the Institute of Direct Marketing. “Email marketing is a honed skill and there is a distinct need for more structured training for marketers in the UK.”

“The industry has been crying out for an email marketing qualification. Email is a huge part of online marketing, but many companies struggle to find qualified staff,” said John Nugent, VP & GM EMEA at Responsys. “We approached the IDM with the idea of creating a world-class course that would become the industry standard.”

“We‘re now accepting applications for January 2008 and hope that graduates of The IDM/Responsys Certificate in Email Marketing will prove to be a significant contribution to the email marketing industry ” he added.

The first course will start on January 29, 2008 at the Institute of Direct Marketing  in Teddington. For more information, please visit: www.theidm.com/responsys

* Forrester Research Inc. August 2007

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About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

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