News & Events

Responsys CEO to Speak at Jupitermedia's INBOX: The Messaging Industry Event
Dan Springer to moderate panel of email industry luminaries who will share key insights on how to leverage certification to increase campaign effectiveness

Redwood City, Calif. – May 24, 2007 – Many legitimate email messages never get opened because consumers either delete them or report them as spam. Fearful of email fraud, consumers are quick to delete emails they don't recognize or trust. But research has shown that 53 percent of email recipients would be more likely to open and read an email if the email from the sender company was certified with an icon.

Dan Springer, CEO of Responsys, the global leader in on-demand email and marketing automation solutions, will share his inside knowledge on how to use email certification programs to improve open rates, increase trust among customers, and boost campaign ROI at the upcoming Jupitermedia's INBOX: The Messaging Industry Event in San Jose, California. Springer will moderate a panel session called "What Email Certification Means to You and Your Customers" from 11:30 a.m. to 12:30 p.m. on Thursday, May 31. The event will take place at the Marriott Hotel, 301 South Market Street, in San Jose.

In this informative panel session, Springer will be joined by four leading email certification experts: James Campbell, assistant director of Email Sender and Provider Coalition (ESPC) and Network Advertising Initiative (NAI); Richard Gingras, CEO and co-founder of Goodmail Systems; John C. Karpovich, co-founder of Port25 Solutions; and Stephanie Miller, vice president of strategic services at Return Path. The panelists will show marketers how, by sending certified emails, they can boost open rates by 30 percent or more. They'll present real-world case studies of how leading brands have successfully implemented email certification programs and show attendees practical methods for using certification to increase campaign effectiveness.

Responsys is a leader in trusted email marketing, offering its customers support for out-of-the box certification and other deliverability services that help provide email recipients with an extra level of security against phishing and give accredited senders guaranteed deliverability to the server-level inbox.

INBOX is the messaging industry's premier event, bringing together business, IT, vendor, and industry pioneers. Marketers who want to ensure their emails don't land in their customers' trash folders or on spam lists should not miss this informative and practical session.


About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720