News & Events

Responsys CEO to Speak at ClickZ Specifics: Email Marketing Conference
Dan Springer to share insight and practical tips on how to use testing techniques to improve conversion of email campaigns

Redwood City, Calif. – May 11, 2007 – Email is a cornerstone of a successful and cost-effective multichannel marketing program, but there is always room for improvement. By using smart testing strategies alongside email automation and individualization initiatives, companies can increase conversion rates by over 100 percent in a few weeks.

Dan Springer, CEO of Responsys, the global leader in delivering on-demand email and marketing automation solutions, will share his inside knowledge on how to test and improve email campaigns at the upcoming ClickZ Specifics: Email Marketing conference. The intensive one-day event is designed to help marketers optimize their email programs to effectively communicate with their customers and prospects. Mr. Springer will host an informative hands-on session called "Testing: Techniques and Tactics" from 2:00-3:00 p.m. on Monday, May 14th. The event will take place at the Marriott Hotel located at 55 Fourth Street in San Francisco.

Mr. Springer will give practical advice on how testing can dramatically improve campaign effectiveness almost overnight. Session attendees will hear real-world case studies that demonstrate how testing and optimizing various email elements — from subject lines and body text to animations and special offers — can substantially boost email open rates and conversions. Marketers who want to generate millions in increased revenues for their companies should not miss this practical how-to session!


About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720