News & Events

Responsys Acquires Loyalty Matrix for Predictive Analytics and Contact Optimization
Email and marketing automation leader broadens its on-demand marketing solutions with predictive analytics that optimize online, direct mail and mobile marketing programs

Redwood City, Calif. – April 24, 2007 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced it has acquired Loyalty Matrix, a privately-held provider of predictive analytics and contact optimization solutions for clients such as: 24 Hour Fitness, Apple, Chicago Sun-Times, and DraftFCB. Through the acquisition, Responsys will expand its on-demand capabilities by enabling marketers to identify their most profitable customer segments and predict the optimal marketing campaigns for individual segments. The new capabilities significantly enhance a marketer's ability to improve campaign profitability and customer satisfaction by determining the best mix of marketing messages for each customer.

"This acquisition is a key step towards delivering Responsys; vision of being able to empower businesses to market more effectively through multiple channels," said Dan Springer, CEO of Responsys. "Responsys is building on its position as the leader in email marketing to become the only on-demand marketing company capable of helping marketers not only deliver but predict and deliver the right messages to each customer, via email, direct mail and mobile."

Springer added, "When it comes to multichannel marketing, companies have traditionally spent nearly 80% of their time on execution and only 20% on strategy and optimization. We're designing our on-demand marketing solutions to shrink the time spent on getting campaigns out the door so that marketers can focus on smart and successful marketing. The ability to predict consumer behavior is another critical advantage in helping marketers automate customer touch points, improve message relevance, and protect against list fatigue."

"Loyalty Matrix excels in providing us with data-driven, actionable predictions that positively impact every customer touch point," said Vincent Cheung, Vice President of Customer Intelligence at 24 Hour Fitness. "We are transforming each insight into actionable and profitable marketing programs to drive higher levels of sales and loyalty for our members."

Loyalty Matrix has extensive experience in making profitable predictions such as campaign response rate, lifetime customer value, intent to purchase, future propensity towards attrition, and cross-sell or up-sell. Its flagship product, MatrixOptimizer®, is differentiated from other solutions with its open architecture, flexible data collection and analysis, and hosted deployment model. MatrixOptimizer leverages a unique combination of standardized processes and analytics technology aided by a robust infrastructure for heavy data lifting. MatrixOptimizer integrates disparate marketing data (transactions, contacts, usage/behavior, third party data) and applies cutting-edge predictive models to derive actionable marketing insights. This means identifying the most relevant segments, producing a multichannel contact strategy optimized for each segment, and providing fully web-based interactive analysis of all marketing data.

"The acquisition brings significant benefits to Loyalty Matrix's customers and employees," said Sandeep Giri, Loyalty Matrix's CEO. "Responsys is the premier on-demand email and marketing automation leader with an impressive customer base, unmatched reputation for technical innovation, and seasoned leadership team. Responsys represents the next-generation of on-demand marketing applications. Together, our solutions provide marketers with a faster path to marketing success and profitability."

The entire Loyalty Matrix employee base will join the Responsys team. Terms of the transaction were not disclosed.


About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720