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Responsys and Omniture to Host Interactive Lab on Email Measurement and Integration at MarketingSherpa Email Summit ‘07
Responsys customers Continental Airlines, Intrawest and KeyBank to present on building a compelling ROI justification for email initiatives

Redwood City, Calif. – February 27, 2007 – Responsys, a premier provider of on-demand email and marketing automation solutions, has partnered with web analytics leader Omniture to host an interactive lab on email and web analytics—the killer e-commerce and B-to-B marketing combination—at the upcoming MarketingSherpa Email Summit '07 in Miami, March 4-6, 2007.

The lab, Advanced Email Measurement and Integration, will help marketers improve campaign ROI through the integration of email with web analytics and sales force automation systems, with a special focus on using site behavioral data to individualize email campaigns. Lab attendees will also receive practical advice on using advanced measurement of e-commerce, lead generation and site content to optimize email programs, including a private, one-on-one consultation with an email measurement expert.

In addition, Responsys customers Continental Airlines, Intrawest Corp. and KeyBank will participate in a panel discussion: Office Politics—How to Get Your Budget and Email Best Practices Approved. These marketing leaders will share their experiences using Responsys to transform basic email campaigns into strategic, individualized marketing programs. Attendees will leave with real-world tactics for overcoming resistance to change within the organization, aligning stakeholders around a coordinated marketing strategy, and moving beyond a basic email marketing strategy to a great email marketing program.

"Marketers must drive a differentiated customer experience in order to be successful today," said Scott Olrich, Chief Marketing Officer of Responsys. "This means that campaigns need to be integrated, automated and individualized. We are happy to share our expertise at MarketingSherpa's Email Summit to help every marketer achieve the level of success seen by some of our leading customers such as Continental Airlines, Intrawest and KeyBank."

The MarketingSherpa Email Summit '07 will take place March 4-6 at Hotel Miami in Miami, Florida. The interactive lab, Advanced Email Measurement and Integration, is in session on Monday, March 5 from 2:00-3:40 p.m. and on Tuesday, March 6 from 11:00-11:50 a.m. and from 1:30-2:20 p.m. The panel, Office Politics—How to Get Your Budget and Email Best Practices Approved, takes place on March 6 at 3:50 p.m. For more information, visit http://www.sherpastore.com/Email-Summit.html#Labs.


About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Media Contacts
Kimberly Canedo
Responsys
Tel: (650) 745-1720