Permission Marketing Policy

Responsys provides email and cross-channel marketing solutions to its clients, including many Fortune 500 companies. Our clients use our solutions to send permission-based personalized communications to their prospects and customers. In addition to requiring that our clients comply with CAN-SPAM and all other applicable laws in their sending of communications, we further require that our clients contractually agree not to send unsolicited commercial email or other messages at all using our platform.

Responsys will investigate any complaint that a Responsys client is sending unsolicited commercial messages. Where the recipient’s permission was obtained online, Responsys will require its client to provide Responsys with the recipient’s opt-in information, including:

If permission was obtained offline, for example by postal mail or phone, Responsys will require its client to provide the written enrollment form or phone script that was used to obtain such permission.

Reports of a client sending unsolicited commercial messages may result in the suspension or termination of the client's ability to use the Responsys solution.

How can you stop a company from sending you more email?
Every Responsys client using our solution to send commercial email must include in each message (i) clear instructions on how the recipient can unsubscribe from receiving future messages, and (ii) its physical address. Responsys understands that many illegitimate online marketers use unsubscribe links to verify whether an email address is valid. However, Responsys does not allow its clients to send unsolicited commercial messages. Therefore, if you follow the unsubscribe instructions in the email, Responsys will work with the client to make sure that you stop receiving messages. If you have difficulty unsubscribing or have any other concerns about the communication practices of a Responsys client, please contact