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Responsys Careers



Strategic Consultant

If you are a passionate and seasoned email marketing professional with proven strategic marketing experience, there's never been a better time to join the company that is setting the standard in email marketing and lifecycle messaging. Responsys is seeking a driven Senior Strategic Consultant to support the company's national Strategic Services organization in the Western Region.

Responsibilities:
In this position, the Senior Strategic Consultant will guide Responsys clients in developing email marketing and lifecycle messaging strategies.

  • Developing online marketing strategies for blue chip clients leveraging the email channel
  • Traveling to client locations to execute Responsys marketing services offerings including strategic planning workshops, optimization audits and Deliverability audits
  • Working with clients to develop, launch, and optimize highly personalized email marketing and lifecycle messaging programs
  • Performing detailed analyses across programs, campaigns, and segments and making actionable recommendations for improvement
  • Providing clients with tactical recommendations on a variety of topics including creative, deliverability, data hygiene, privacy, segmentation, etc.
  • Developing and presenting email marketing “best practices” curriculum to clients; Authoring articles and alerts and presenting at seminars and trade shows
  • Supporting Sales and Account Management in reaching aggressive sales targets (i.e. proposal writing, project scoping, presentation of custom solutions, etc.)

Experience:
The qualified candidate will have a minimum of 6 to 8 years experience in direct marketing, online marketing, and/or database marketing, with at least 3 years of experience with the email channel. Previous agency or consulting experience preferred. Also required:

  • Current knowledge around email marketing opportunities and challenges including deliverability, creative, segmentation and modeling, privacy and data security, etc.
  • Strong quantitative, analytical, and problem solving skills (including data mining, and modeling)
  • Passion for the online marketing space with a solid understanding of direct marketing principles and research techniques
  • Excellent verbal and written communication skills along with project management and interpersonal communication abilities (ability to produce professional reports and present to senior-level executives within client organizations.)
  • Outstanding attention to detail and high personal quality expectations
  • Superior computer skills (Highly proficient in Excel, PowerPoint, HTML)
  • Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines
  • 4-year BA or BS degree (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)
  • Advanced degree preferred (MBA or advanced coursework in statistics)

Reporting Relationship: 
The Senior Strategic Consultant will report to the Director of Strategic Services.


Contact:
Gregg Hansen
Sr. Recruiter