If you are a passionate and seasoned email marketing professional with proven strategic marketing experience, there’s never been a better time to join the company that is setting the standard in email marketing and lifecycle messaging.
Responsys is seeking a driven Senior Strategic Consultant to support the company’s national Strategic Services organization.
Responsibilities:
In this position, the Senior Strategic Consultant will guide Responsys clients in developing email marketing and lifecycle messaging strategies. Primary areas of responsibility include:
Perform in-depth discovery of client’s business, competitors and industry to provide best practices and competitive analysis.
Perform detailed analyses across programs, campaigns, and segments and making actionable recommendations for improvement
Develop strategic recommendations for improved performance of client’s email marketing initiatives
Travel to client locations to execute Responsys marketing services offerings including strategic planning workshops, optimization audits and Deliverability audits (job requires about 30% travel)
Provide clients with tactical recommendations on a variety of topics including creative, deliverability, data hygiene, privacy, segmentation, testing strategies, etc.
Author articles and alerts to present at trade shows. Develop content for the Responsys internal “Best Practices” library.
Support Sales and Account Management in reaching aggressive sales targets (i.e. proposal writing, project scoping, presentation of custom solutions, etc.)
Experience:
The qualified candidate will have a minimum of 6 to 8 years experience in direct marketing, online marketing, and/or database marketing, with at least 3 years of experience with the email channel. Previous agency or consulting experience preferred. Also required:
Current knowledge around email marketing opportunities and challenges including deliverability, creative, segmentation and modeling, privacy and data security, etc.
Strong quantitative, analytical, and problem solving skills (including data mining, and modeling)
Passion for the online marketing space with a solid understanding of direct marketing principles and research techniques
Excellent verbal and written communication skills along with project management and interpersonal communication abilities (ability to produce professional reports and present to senior-level executives within client organizations.)
Outstanding attention to detail and high personal quality expectations
Superior computer skills (Highly proficient in Excel, PowerPoint, HTML)
Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines
4-year BA or BS degree (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)
Advanced degree preferred (MBA or advanced coursework in statistics)
Reporting Relationship:
The Senior Strategic Consultant will report to the Vice President of Strategic Services. Ideal candidates will be based out of our Chicago or New York City office.
