If you are a passionate and seasoned email marketing professional with proven deliverability experience, there’s never been a better time to join the company that is setting the standard in email marketing and lifecycle messaging.
Responsibilities:
In this position, the Deliverability Consultant will guide Responsys clients’ deliverability education, on boarding, problem resolution.
Primary areas of responsibility include:
Perform detailed analyses of client deliverability across programs, campaigns, and segments and provide actionable recommendations for improvement
Develop recommendations for improved deliverability.
Travel to client locations to execute Responsys deliverability workshops and consult (job requires about 15% travel)
Keep abreast of state and federal legislation relative to "Anti-SPAM" and communicate as needed to the Responsys team.
Stays informed of emerging industry trends by reading reports/publications, participating in training webinars, and attending industry conferences.
Contribute to Responsys thought leadership in the industry by authoring articles and presenting at trade shows. Develop content for the Responsys internal "Best Practices" library.
Define technological solutions to monitor client e-mail marketing campaigns to proactively identify problems, measure company overall performance relative to SPAM complaints and bounces, and to enable clients to create and execute campaigns that support best practices.
Work with our internal Deliverability Operations team and also develop your own key relationships among ISPs to work in concert on behalf of clients/consumers and to ensure that Responsys is aware of ISP initiatives in this area and their impact on our clients.
Work with Product Management and Deliverability Operations to define product priorities and enhancements related to deliverability.
Experience:
The qualified candidate will have a minimum of 6 years experience in interactive marketing, with at least 3 years of experience with the email channel focused on deliverability. Previous agency or consulting experience preferred. Also required:
Thorough understanding of email technologies including MTAs, SMTP, DNS, feedback loops and white listing.
Strong familiarity with database concepts, specifically regarding email data capture and segmentation.
Prior experience in working with ISPs on deliverability related issues;
Understanding of online marketing best practices;
Knowledge of ESP landscape;
Regulatory experience in understanding proposed and passed anti-spam legislation.
Knowledge of spam filtering technologies;
Strong quantitative, analytical, and problem solving skills.
Excellent verbal and written communication skills along with project management and interpersonal communication abilities (ability to produce professional reports and present to senior-level executives within client organizations.)
Outstanding attention to detail and high personal quality expectations
Excellent client service and client-relations skills
Strong understanding of what it takes to excel as a consultant
Ability to take responsibility and complete projects single-handedly
Superior computer skills (Highly proficient in Excel, PowerPoint, HTML)
Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines
4-year BA or BS degree (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)
Reporting Relationship:
Reports directly to the Vice President of Strategic Services
