What Do the Independent Industry Analysts Say about Responsys?
Responsys has been recognized as a market leader by the most influential independent analyst firms covering the email marketing space: Forrester Research and JupiterResearch.
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Responsys repeats its top position in Forrester’s email marketing service provider evaluation for the second time in a row. In the December 2007 evaluation, Responsys received the top score in the strategy category and received top scores for its technology platform, executive vision, and product roadmap.
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- Download the full Wave report:
The Forrester Wave: Email Marketing Service Providers, Q4 2007 (pdf) - Read the press release
Highlights from The Forrester Wave: Email Marketing Service Providers,
Q4 2007...
“Responsys continues its email [marketing] reign”
Responsys “repeats its top position in Forrester’s email marketing service provider evaluation for the second time in a row.”
“….first-rate functionality…” that makes it “one of the strongest performers in our study.”
The Responsys technology platform received the highest score and was found to be “among the most scalable.”
“Forrester applauds the vendor’s shift (from ESP to on-demand marketing platform), as it mirrors marketer needs.”
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In the latest Email Marketing Buyer's Guide, 2006, JupiterResearch scored Responsys highest overall among large-enterprise-oriented email service providers. The high score is based on combined business value and market suitability and reflects Responsys' strengths in executive leadership, product innovation, marketing approach, and services capabilities. This was the second consecutive year that Responsys earned the highest combined score in its category in JupiterResearch's annual evaluation.
- Read the press release
- Purchase the full report from JupiterResearch web site:
E-mail Marketing Buyer's Guide, 2006
Highlight from Email Marketing Buyer's Guide, 2006...
"Responsys continues to lead the feature race, implementing a drag-and-drop life cycle campaign builder, which is further enhanced by a simulation tool that allows marketers to easily see the manner in which mailings will flow. Additionally, the company acquired INBOX Marketing during the past year to further bolster its services capabilities. Integration to leading Web analytics remains tight, and Responsys also improved its infrastructure."
- JupiterResearch, Email Marketing Buyer's Guide, October 2006
