What Do the Independent Industry Analysts Say about Responsys?
Responsys has been recognized as a market leader by the most influential independent analyst firms covering the email marketing space: Forrester Research and JupiterResearch.
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Responsys was named a leader in Forrester’s email marketing service provider evaluation. In the December 2009 evaluation, Responsys received the highest score in the strategy category and received perfect scores in all five subcategories: strength of management team, strength of employee base, executive vision, product road map, and vertical strategy.
- Download the full Wave report:
The Forrester Wave™: Email Marketing Service Providers, Q4 2009 (pdf) - Read the press release
Highlights from The Forrester Wave™: Email Marketing Service Providers, Q4 2009...
– According to Forrester, Leaders in this evaluation achieved their status “through innovation and a commitment to advancing client education and sophistication.”– Forrester notes that Responsys clients are "overall very pleased with the company’s continual ability to innovate.”
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In the latest Email Marketing Buyer's Guide, 2008, JupiterResearch scored Responsys highest overall among large-enterprise-oriented email service providers, based on combined business value and market suitability.
The report praises Responsys Interact® for its improved provisions for deploying integrated print and mobile campaigns. These include new capabilities that "make it easy to manage cross channel campaigns as well as multi-step, multi-person production processes" and support marketers in planning, executing, automating and optimizing campaigns through a single platform. The report also recognizes the strength of the Responsys world-class client services team.
This was the third consecutive year that Responsys earned the highest combined overall score in its category in JupiterResearch's annual evaluation.
- Read the press release
- Purchase the full report from JupiterResearch web site:
E-mail Marketing Buyer's Guide, 2008
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Responsys has been recognized by Gartner, Inc. as a "Niche Player" in its April 2009 "Magic Quadrant for CRM Multichannel Campaign Management"1 report. The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision.
Inclusion in this report is a testament to Responsys’ continued strong growth and success in helping companies effectively integrate their marketing across email, web, print, mobile, and social media channels.
