What Do the Independent Industry Analysts Say about Responsys?
Responsys has been recognized as a market leader by the most influential independent analyst firms covering the email marketing space: Forrester Research and JupiterResearch.
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Responsys repeats its top position in Forrester’s email marketing service provider evaluation for the second time in a row. In the December 2007 evaluation, Responsys received the top score in the strategy category and received top scores for its technology platform, executive vision, and product roadmap.
- Preview the Wave results now
- Download the full Wave report:
The Forrester Wave: Email Marketing Service Providers, Q4 2007 (pdf) - Read the press release
Highlights from The Forrester Wave: Email Marketing Service Providers,
Q4 2007...
“Responsys continues its email [marketing] reign”
Responsys “repeats its top position in Forrester’s email marketing service provider evaluation for the second time in a row.”
“….first-rate functionality…” that makes it “one of the strongest performers in our study.”
The Responsys technology platform received the highest score and was found to be “among the most scalable.”
“Forrester applauds the vendor’s shift (from ESP to on-demand marketing platform), as it mirrors marketer needs.”
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In the latest Email Marketing Buyer's Guide, 2008, JupiterResearch scored Responsys highest overall among large-enterprise-oriented email service providers, based on combined business value and market suitability.
The report praises Responsys Interact® for its improved provisions for deploying integrated print and mobile campaigns. These include new capabilities that "make it easy to manage cross channel campaigns as well as multi-step, multi-person production processes" and support marketers in planning, executing, automating and optimizing campaigns through a single platform. The report also recognizes the strength of the Responsys world-class client services team.
This was the third consecutive year that Responsys earned the highest combined overall score in its category in JupiterResearch's annual evaluation.
- Read the press release
- Purchase the full report from JupiterResearch web site:
E-mail Marketing Buyer's Guide, 2008
