Paul Cross, CEO, EservicesResponsys

Scott Olrich, Chief Marketing Officer, Responsys

Today’s business environment has changed. Consumers are more dynamic, informed, and unpredictable than ever, and they use more interactive channels – like email, mobile, social and the web – to inform and execute their buying decisions. To be successful, marketers must be ready with relevant marketing at a moment’s notice, whenever and wherever consumer behaviour and preferences dictate. Hear from Scott Olrich, Chief Marketing Officer at Responsys on how to leverage Cross-Channel Lifecycle Marketing – a more nimble, holistic approach to planning and executing marketing programs that deliver greater customer value and higher revenue.

Richard Lee, General Manager of Email & Interact Services, EservicesResponsys

See first-hand how the Responsys Interact Suite helps marketers put in place more interactive, high-impact marketing programs that leverage social media as well as email, mobile and web channels to drive engagement and revenue. This session will include live demos and real customer examples.

Phil Hawkins, General Manager, FlyBuys

Richard Lee, General Manager of Email & Interact Services, EservicesResponsys

Hear from FlyBuys’ General Manager, Phil Hawkins, as he explains how FlyBuys succeeds in today’s cross-channel environment. You’ll hear top strategies regarding what’s worked and what hasn’t, so you can better define your marketing strategy and get the most out of the email, social, mobile and web channels.

Simon O'Day, Chief Operating Officer, EservicesResponsys

You already know that today’s marketing has changed, but do you know the steps you need to take to change with the times? In this session EservicesResponsys will discuss the top five cross-channel integration strategies that you can implement today to drive the results you desire.

Stuart Gold, VP Marketing, Responsys

See first hand how Responsys uses Responsys to plan, execute and measure their cross-channel marketing campaigns.