From: UrbanOutfitters.com

Subject Line: Who are you? And do you like Free Shipping?

Date: Thursday, August 10, 2007


This EDM uses a compelling offer to gather subscriber data. At the same time, it throws production values out the window in favor of humor. UO pokes fun at it’s own categorization process, adding “Mama’s Boy”, “Blog”, and of course, “Lindsay” and “Hilary” menu items.