From: Teva
Subject Line: Mush-The Perfect Stocking Stuffer
Date: Monday, November 23, 2009

I am a big fan of Teva shoes; they’re comfortable and very durable. Their email, however, leaves me a little confused. After reading the subject line, I agree, Mush sandals are a great idea for a stocking stuffer. However, after opening the email, I’m not reminded of the holidays – I’m whisked away to a tropical vacation. I like the email copy and design, but I find the subject line and primary message disconnected. I think the timing of this email would have made more sense to me if there were some copy about tossing them into my suitcase for a holiday beach getaway. Without it, I feel stranded.

This email would’ve made more sense to me if I read something like this -

If a tropical paradise is calling your name this holiday, pack a pair of Mush sandals. See new colors and styles of Mush at Teva.com.