My personal inbox and I just embarked on a promotional-email purge.
I maintain 2 email accounts—personal and promotional—so, when I realized that my personal inbox was getting increasingly flooded with non-personal emails, I needed to do a little cleansing to make sure the right emails were being sent to the right inboxes.
During the process, I received a couple messages that made me curious about the need (or lack of need!) for unsubscribe confirmation messages.
The first was a confirmation message from Hotel Tonight. While I appreciate that they took the time to acknowledge my unsubscribe (and also gave me the opportunity to resubscribe with a different email address), this may have been better handled on an Unsubscribe or Manage Preferences page.
The other confirmation email was from Virgin America. Along with a super-clever subject line (“Roger That”) and well-written copy, Virgin did a great job of calling out that they will still be sending me booking emails—an important distinction to make for a company who sends both promotional and transactional messages.
So, what do you think? The Unsubscribe Confirmation Email: Thumbs up or thumbs down?