by Dana Vogt My personal inbox and I just embarked on a promotional-email purge.
I maintain 2 email accounts—personal and promotional—so, when I realized that my personal inbox was getting increasingly flooded with non-personal emails, I needed to do a little cleansing to make sure the right emails were being sent to the right inboxes.
During the process, I received a couple messages that made me curious about the need (or lack of need!) for unsubscribe confirmation messages.
The first was a confirmation message from Hotel Tonight. While I appreciate that they took the time to acknowledge my unsubscribe (and also gave me the opportunity to resubscribe with a different email address), this may have been better handled on an Unsubscribe or Manage Preferences page.
The other confirmation email was from Virgin America. Along with a super-clever subject line (“Roger That”) and well-written copy, Virgin did a great job of calling out that they will still be sending me booking emails—an important distinction to make for a company who sends both promotional and transactional messages.
So, what do you think? The Unsubscribe Confirmation Email: Thumbs up or thumbs down?
How interesting! I’m torn, too. Sending an unsubscribe confirmation email seems like a great way to annoy a subscriber who is fed up with their full inbox, and yet the note from Virgin seems important, so subscribers don’t worry that they won’t get their transactional emails. It does seem like both messages could easily be delivered via a landing page after the unsubscribe, though.