From: LOFT

Subject Line: Lucky Magazine Editors Share Wear Now, Wear Later Styling Tips

Date: Friday, March 4th, 2011


Recognizing the concerns of today’s consumers over stretching dollars and making purchases last longer, Ann Taylor Loft unveils their new Spring collection with a twist: “wear these looks now AND later.”

The email shows the same cute red dress, styled for both cold and warmer weather, telling shoppers that these wardrobe essentials can stay in your closet all year-round. When you click through to the landing page (which is very well done, and can be found here) you’ll see 10 of their new Spring looks in duplicate, with style tips from Lucky Magazine editors Elise Loehinen and Eleanor Strauss. The entire promotion reads much like a magazine feature, and the inclusion of the style experts and season-to-season tips helps to boost consumer confidence. (I just wish LOFT hadn’t cut off the model’s left elbow and right hand in the email – it would have been fun to see her breaking the grid.)