Slice Out a Story of Recession Marketing


From: Crate and Barrel
Subject Line: 1,2,3 ways to save on select Wusthof and Shun cutlery
Date: May 1, 2009
 
If you’re into knives (or should I say cooking ’cause just being into knives might be a little creepy) then you’ll know that Wusthof and Shun are on the cutting edge (pun intended). I love how Crate and Barrel turned a simple knife sale into something fun, interesting, clean and simple. And the texture with the lettuce at the bottom is simply gorgeous. Plus, they always have that dynamic store location in the footer. Guess they are the sharpest knives in the drawer. Okay, enough puns for one day…
 

5 thoughts on “Slice Out a Story of Recession Marketing

  1. Stephen McAdams

    I liked the lettuce too, then I realized these knives aren’t for chopping lettuce (rather down-market).
    FYI, Wusthof Classic isn’t cutting edge, its more near the bottom of the barrel, as far as hi-$$$ knives go.
    This is a classic clearance/reaction email to the Sur La Table knife markdown email sent a month earlier. Nagiri? Panini knife? Please!
    kudos on the dynamic store link!

    Reply
  2. Darrah MacLean

    Well, the Shun is higher on the price and quality scale. At least, the chef who taught my cooking class said it was! So really, they did nice a job of covering both ends of the price spectrum.

    Reply
  3. Ricky Parmelee

    It’s really a great and helpful piece of information. I am glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

    Reply

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