Date: April 20, 2011
I frequent CoolMaterial.com for the latest news on things from
gadgets that I want but don’t need to gear like the pair of high-end, leather
Chuck Taylor shoes I’ve been eyeing for a while. I also subscribe to their
emails, which give a round-up of the day’s blog posts.
Cool Material is a blog that heavily relies on social media
for market penetration. In their email, each individual post has links for
sharing content via email, Twitter, Facebook and Digg. This is great thinking
in their part because it allows subscribers to share only the sections they
find interesting and not the whole communication.
Cool Material depends on subscriber interaction with its
website, email and social media for marketing, advertising and brand-building.
In the bottom of the email, a clever call to action encourages its target
audience to forward the email along: “Real Men Share. Forward to your Friends.”
Here lies another example of how social media can be leveraged effectively in
the email channel.