by David McLoughlin From: SeptemberIndustry
Subject Line: SeptemberIndustry
Date: 08/07/2011
Subject Line: SeptemberIndustry
Date: 08/07/2011
September Industry emails are by no means customary emails.
The correspondence is basically one long list of jpegs, displaying a very high standard of creative produce.
A minute amount of wording is used to inform the viewer of the brief, and there are no calls-to-action. Instead , a scarce amount of links are added to the bottom of the page.
Although the email does not adhere to the principles of good email design, I find that it works and is very effective for its target market. The message is lean and has a no-nonsense approach. The content is of such high quality that I would recommend it to all creative types.
