I’m a little enamored with the simplicity of both copy and design in these Dropbox emails.

Although it was the illustrations that initially stole my heart, what I really appreciate about this email is that if the graphic doesn’t render, all of the HTML text is in a nice, short block, making it easy to read with or without images.

Nothing makes me delete an email faster than a crazy jumble of alt tags and scattered HTML text. This format is clearly not appropriate for all brands, but it makes sense and functions well for Dropbox.