Subject Line: Keep out the chill with Free People’s hoodies
Date: Tuesday, January 10, 2006
Like sister brands Urban Outfitters and Anthropologie, Free People uses a “handmade” look in their email and online creative. UO successfully employs the collage technique to feature a number of products and promotional messages within each EDM, however Free People consistently features only one image and one message. They’d see a much higher click-through if they featured, for instance, images of several hoodies, as well as menu navigation items (at least “shop” and “sale”), and possibly a submessage or two for folks who aren’t interested in sweatshirts. Make your messages work harder for you!