From: n+1

Subject Line: $5 off your n+1 renewal on Cinco de Mayo

Date: Thursday, May 5, 2011

I can’t say I woke up on this glorious Cinco de Mayo thinking, “Why, I bet it’s time to resubscribe to my favorite thrice-yearly lit and culture journal!” Even so, the clever folks at n+1 took the holiday to throw a little incentive and delight my way.

I was tickled by the plea to resubscribe being tied to the (delicious) unrelated holiday. What a creative way to be relevant. Further kudos for clearly calling out the how to take advantage of the offer–and the short window of time open to do so.

Sure, we usually go for emails with a little more going on visually, but I’m endeared to know I can discuss this with them over a Corona at their office after resubscribing.