From: Barneys
Subject Line: GUYS! Don’t get caught in a leisure suit…
Date: Saturday, October 16, 2010

The copy in this Barneys email is spot on. For brands that often target to the ladies, it can be tough to pull off a dude-directed message while staying true to the brand voice. You don’t get the sense that this message is coming from a guy, but rather that a fashionable girl is shaming the gents into getting cleaned up (GUYS! Don’t get caught in a leisure suit…). The red “Forward to a friend!” link stands out, too, and I wonder how many male subscribers actually got this message second-hand. That said, it would be nice Barneys had crafted a subject line and headline that actually spoke to one another, rather than just using the same line for both.