From: Aveda Online
Subject Line: aveda gifts to stir up the senses
Date: Wednesday, November 2, 2005
Gift sets are great for the holidays, but the thumbnails pictured here are too tiny for anyone with a standard screen size and resolution to get much of a look at them. Instead, the prime real estate is occupied by a graphical text treatment which is cute, but would work better as a purely graphical sale message. Here, it exclipses the featured product, and doesn’t even include a call-to-action.