Subject Line: Celebrate the Seattle spring with cool jazz and hot coffee
Date: Friday, March 20, 2009
This year, folks have been talking quite a bit about geo-targeting and local messaging — namely, doing more of it. Amidst that conversation appears Starbucks’ “local happenings” mail, pictured here. They do three things that impress me:
(1) I received it on a Friday, which makes sense for a fun, event-focused message.
(2) They include events happening outside of Starbucks retail locations, which shows an interest in the community beyond the brick-and-mortar store walls.
(3) For those of us who live in Seattle, the subject line is meaningful. After months of rain, Spring is an incredibly special time in the emerald city.
Have you done or seen any interesting geo-targeted local messaging?