From: Virgin America
Subject Line: Join the Virgin Wines Explorers Club. Save $100.
Date: Tuesday, Oct 12, 2010

Kudos to Virgin for going after a market that one wouldn’t automatically associate with the Airline Industry… the wine drinking crowd! I think they have done a lot of things right with this email. The Subject Line and Preheader were well paired, and inspiring enough for me to click through (a rarity for me these days with my out-of-control inbox!). From a distance the copy looks long, but I ended up reading every word of it. Also, it looks like great deal… Very tempting indeed!