From: AT&T U-verse
Subject Line: AT&T U-verse Order Confirmation
Date: Tuesday, January 25, 2011

From: AT&T U-verse
Subject Line: Get to know your AT&T U-verse
Date: Monday, January 31, 2011

From: AT&T U-verse
Subject Line: AT&T U-verse: one day away
Date: Monday, February 7, 2011

I received a surprisingly catchy email confirmation from AT&T U-verse within 24 hours of signing up. A week later, I got an email encouraging me to become acquainted with the AT&T U-verse services and a “one day away from installation” email prior to the installation.

The design and layout for the most part are eye-catching and visually appealing. The concept of the AT&T U-verse email transactional series is nice. I liked their clever headline “Confirmed for Liftoff” for the confirmation email. They reinforced this concept of “taking off” with hot air balloon images and illustrations throughout the series.

There are some formatting issues, however, in the details section of the confirmation email where tables are not aligning. I confirmed this by opening it in different email clients to see if the issue would be recreated.

I also think integrating the “Your order details” closer to the top left section of the email would be more effective because it would deliver the most important information upfront. Since I was expecting this email, it might not have been as crucial but in a land of tens to hundreds of daily emails, making it easy for customers to find out the reason for the email and any important information is key to a successful email campaign.

Overall, the concept came through in the emails and built anticipation in my mind for their services.