Subject Line: The Very First CB2 Catalog is in the Mail
Date: Tuesday, January 24, 2006
Here, CB2 did a great job showing a whole lot of product while avoiding the dreaded “garage sale” look. (You can’t see it in my screenshot, but the polka-dots actually rotate between product images and product info.) If only I could CLICK on each image to find the product for purchase on the website! The images all link to an “order a catalog page”, which I would imagine will result in a lot of lost revenue for this message.
A note about copy: CB2 is no longer a “new” destination from Crate and Barrel – I’ve been getting their EDMs for over a year now. Time for a new tagline!