by Darrah MacLean 
From: Anthropologie
Subject Line: It must be October.
Date: October 1
It must be October. What a clever subject line. It’s so simple, so relevant, and so unique. I’ve been meaning to blog about this email for a week now! I know I sing Anthropologie’s praises on a regular basis, but I just can’t help myself. I’m addicted and I’m not the only one. Just this week I got a text from a friend that said: “Someone needs to do an intervention. At Anthropologie!! Help!”
The simplicity of this email’s design and copy draws me in. Starting with the image, it supports the catalog creative brilliantly (check out above). And the copy: “Thirty-one days of craving, the cozy, the rugged, the refined” supports the subject line perfectly and creates a true story. Their call-to-actions are equally as beautiful, and the addition of the “Browse our October catalog” CTA presents a fantastic opportunity to engage their subscribers in an interactive way. Many online catalogs are clunky experiences, but their landing page is seamless.
What I was REALLY surprised to discover is that when I typed “boots” into the search box at the bottom, I was taken to a landing page with… boots! Instead of landing me on the homepage where I could retype my search word, they actually delivered on the promise. How novel.
I too am an Anthro addict! They are the quintessential lifestyle brand in my humble opinion. Once you take a step into the store you are transported to Anthro world…i just love it. I didn’t see the email but I did receive the catalog and had the same experience. The only piece of the brand puzzle that is a minor miss for me is the member emails. I’m torn, on one level they are not hard selling, which is nice…however, on the other they aren’t as imbued with the Anthro I love. Otherwise they are “it” for me for branding.