With research showing that Pinterest drives more purchases than any other social networking site (SocialTimes.com), the imperative is becoming greater and greater for brands to develop impactful Pinterest presences. This blog post from April included a stellar roundup of email creative focused on driving engagement on Pinterest. Here are three additional examples of brands of various sizes using their email campaigns to drum up Pinterest interactions:
1. Daily Candy – Prominent introductions of Pinterest presence
This recent Daily Candy send includes a bold bar beneath the primary message, alerting subscribers to their new Pinterest activity and inviting subscribers to follow them. Depending on your subscriber base, it might make sense to send an email fully dedicated to this type of message.
2. The Container Store – Promotions of popularly pinned items
At the bottom of this email, The Container Store highlights items that have been pinned from their site (for info on how to track this, check out this blog post from July). This shows that The Container Store pays attention to its subscribers’ pinning behavior and rewards frequently-pinned items with feature spots. This particular message also briefly explains Pinterest for folks who aren’t yet familiar with the site. Considering the wealth of consumer-brand interactions occurring daily on Pinterest, it seems likely that this type of responsive messaging will increase.
3. Wedding Shoppe – Pinterest contest
While this Wedding Shoppe email has some room for creative improvement (the HTML seems to be breaking in a few bars), it highlights this brand’s effort to foster Pinterest engagement by incentivizing consumers to pin their products.
Seen other creative ways to drive Pinterest engagement through email? Please share!