Marketers have long felt gratitude for Seth Godin, CopyBlogger‘s Brian Clark or the experts at MarketingProf’s Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our jobs better and enjoy them more. But there are a few unsung heroes of digital marketing. On this day, our bellies stuffed with turkey and our anxious eyes on Black Friday, we offer them, too, our heartfelt thanks.
1. Scott Stratten
Whether its How to Succeed at Failing in Public Speaking or the right ways for charities to use social media to support their cause, Stratten’s blog and podcast are all about having fun with marketing, but keeping things real. As Stratten says, “Trying to be cool in marketing is almost as bad as trying to be funny.”
Follow on Twitter: @unmarketing
2. AJ Kohn
Blog: Blind Five Year Old
The title alone is worth a standing ovation. It’s a reference to Kohn’s philosophy about SEO: “Treat search engines like they are blind five year olds.” Kohn uses his 20 years of marketing experience to weigh in on everything from Google Hummingbird to quantum computing — and how it all relates to marketing.
Follow on Twitter: @ajkohn
3. Daniel Waisberg
Blog: Online Behavior
Waisberg is the go-to source for marketers and website owners looking to understand customer behavior and what it takes to convert site visitors into loyal site shoppers. Among his top tips: how retailers can integrate offline transactions into Google Analytics to gain more insight into customer behavior. As an added bonus, Waisberg is also the Analytics Advocate for Google, which means his information comes straight from the source.
Follow on Twitter: @danielwaisberg
4. Mark Schaefer
Schaefer’s mantra for direct marketers: Use your common sense. Schaefer shares best practices for everything from uncovering click ad fraud to Google’s latest bid for world domination. Schaefer has also authored three best-selling marketing books, including Tao of Twitter.
Follow on Twitter: @markwschaefer
5. Avinash Kaushik
Blog: Occam’s Razor
Kaushik is Mr. Measurement. He shows marketers how to overcome the dreaded “search not provided” when it comes to Google Keywords, explore visual analytics, and measure their content marketing and social media with confidence.
Follow on Twitter: @avinash
6. Jeff Bullas
The main objective for Jeff Bullas’ blog is to assist brands and businesses with “getting found online,” and making their company visible on the increasingly crowded web through social platforms, such as blogs, Twitter, Facebook, LinkedIn and YouTube.
Follow on Twitter: @jeffbullas
7. Greg Satell
Blog: Digital Tonto
Satell, an economist at heart, also specializes in online media, marketing and technology. He aims to help marketers make sense of industry trends, while taking a practical approach to keeping their marketing strategy relevant and fresh. Take one of his recent posts, for example. 6 Lies We Tell Ourselves asks readers to question the core of their decision-making processes.
Follow on Twitter: @digitaltonto
8. Bob Hoffman
Blog: The Ad Contrarian
Looking for a little attitude? Hoffman, CEO of advertising agency H&L Partners, has it in spades. Take his latest jab at the ad industry in his article, Astounding News From Moronsville. Though he’s more than willing to poke fun at marketers’ biggest blunders, Hoffman also is a reliable source for industry insights.
Follow on Twitter: @AdContrarian
9. Jay Baer
Blog: Convince and Convert
Baer is best known for coining the term “Youtility,” which essentially tells marketers that they’re only as useful to as their ability to help customers, rather than simply sell at them. On his blog, Baer applies this principle to the latest trends in digital marketing.
Follow on Twitter: @jaybaer
10. Lee Odden and Susan Misukanis
Blog: Top Rank Blog
OK, we cheated. We’ve named two marketing gurus here, but when it comes to the creators of Top Rank Blog, we just can’t choose a favorite. Odden, author of content marketing book, Optimize, and Misukanis, co-founder and chief operating officer of digital marketing agency TopRank Marketing, have pulled together a team of marketing writers that regularly post up-to-date online marketing tips, trends, interviews and how-to’s.
Follow on Twitter: @TopRank
What marketing gurus are you thankful for?