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10 digital marketing bloggers we’re thankful for

Marketers have long felt gratitude for Seth Godin, CopyBlogger‘s Brian Clark or the experts at MarketingProf’s Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our jobs better and enjoy them more. But there are a few unsung heroes of digital marketing. On this day, our bellies stuffed with turkey and our anxious eyes on Black Friday, we offer them, too, our heartfelt thanks.

1. Scott Stratten

Blog: UnMarketing

Whether its How to Succeed at Failing in Public Speaking or the right ways for charities to use social media to support their cause, Stratten’s blog and podcast are all about having fun with marketing, but keeping things real. As Stratten says, “Trying to be cool in marketing is almost as bad as trying to be funny.” 

Follow on Twitter: @unmarketing

2. AJ Kohn

Blog: Blind Five Year Old

The title alone is worth a standing ovation. It’s a reference to Kohn’s philosophy about SEO: “Treat search engines like they are blind five year olds.” Kohn uses his 20 years of marketing experience to weigh in on everything from Google Hummingbird to quantum computing — and how it all relates to marketing.

Follow on Twitter: @ajkohn

3. Daniel Waisberg

Blog: Online Behavior

Waisberg is the go-to source for marketers and website owners looking to understand customer behavior and what it takes to convert site visitors into loyal site shoppers. Among his top tips: how retailers can integrate offline transactions into Google Analytics to gain more insight into customer behavior. As an added bonus, Waisberg is also the Analytics Advocate for Google, which means his information comes straight from the source.

Follow on Twitter: @danielwaisberg 

4. Mark Schaefer

Blog: {grow}

Schaefer’s mantra for direct marketers: Use your common sense. Schaefer shares best practices for everything from uncovering click ad fraud to Google’s latest bid for world domination. Schaefer has also authored three best-selling marketing books, including Tao of Twitter.

Follow on Twitter: @markwschaefer

5. Avinash Kaushik

Blog: Occam’s Razor

Kaushik is Mr. Measurement. He shows marketers how to overcome the dreaded “search not provided” when it comes to Google Keywords, explore visual analytics, and measure their content marketing and social media with confidence.

Follow on Twitter: @avinash

6. Jeff Bullas

Blog: JeffBullas

The main objective for Jeff Bullas’ blog is to assist brands and businesses with “getting found online,” and making their company visible on the increasingly crowded web through social platforms, such as blogs, Twitter, Facebook, LinkedIn and YouTube.

Follow on Twitter: @jeffbullas

7. Greg Satell

Blog: Digital Tonto

Satell, an economist at heart, also specializes in online media, marketing and technology. He aims to help marketers make sense of industry trends, while taking a practical approach to keeping their marketing strategy relevant and fresh. Take one of his recent posts, for example. 6 Lies We Tell Ourselves asks readers to question the core of their decision-making processes.

Follow on Twitter: @digitaltonto

8. Bob Hoffman

Blog: The Ad Contrarian

Looking for a little attitude? Hoffman, CEO of advertising agency H&L Partners, has it in spades. Take his latest jab at the ad industry in his article, Astounding News From MoronsvilleThough he’s more than willing to poke fun at marketers’ biggest blunders, Hoffman also is a reliable source for industry insights.

Follow on Twitter: @AdContrarian

9. Jay Baer

Blog: Convince and Convert

Baer is best known for coining the term “Youtility,” which essentially tells marketers that they’re only as useful to as their ability to help customers, rather than simply sell at them. On his blog, Baer applies this principle to the latest trends in digital marketing.

Follow on Twitter: @jaybaer

10. Lee Odden and Susan Misukanis 

Blog: Top Rank Blog

OK, we cheated. We’ve named two marketing gurus here, but when it comes to the creators of Top Rank Blog, we just can’t choose a favorite. Odden, author of content marketing book, Optimize, and Misukanis, co-founder and chief operating officer of digital marketing agency TopRank Marketing, have pulled together a team of marketing writers that regularly post up-to-date online marketing tips, trends, interviews and how-to’s.

Follow on Twitter: @TopRank

What marketing gurus are you thankful for?



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7 thoughts on “10 digital marketing bloggers we’re thankful for

  1. Mary Tomlinson

    Great list, follow a few of them. My favourite would be Danny Brown:

    http://dannybrown.me

    He offers fantastic insights into what really matters, and doesn’t shy away from taking a controversial view compared to others on social media. And as a fellow Brit, that also counts! :)

  2. Lee Odden

    Hey Laura, thank you for including both Susan and myself. She really is the reason why I can get so much blogging and speaking done.

  3. Corey

    What struck me the most is the statement from Stratten, “Trying to be cool in marketing is almost as bad as trying to be funny”. I will surely keep this in mind every time I am going to do marketing using social media platforms like Facebook and Twitter.

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