Author Archive: Wacarra Yeomans

March 11, 2012: SXSW Recap: Tapworthy Touchscreen Design

Posted by Wacarra Yeomans at 2:41 PM
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With more and more people using smartphones and interacting with apps, the principles of app design are incredibly relevant to the way we think about designing for the web and email. People are learning to interact with content in...
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August 7, 2011: Stoked for Gmail's preview pane!

Posted by Wacarra Yeomans at 9:38 PM
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Google Labs announced their new preview pane functionality on Thursday. You can read their release (and instructions) here. Now that Outlook, Yahoo! and Gmail all offer preview pane functionality, this will increase the number of email recipients choosing to...
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July 19, 2011: From desktop to desk-tination

Posted by Wacarra Yeomans at 8:34 PM
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From: Jetsetter Subject Line: Memorable Rooms With a View: NYC, Peru, Vail, South Africa and More Date: Tuesday, July 19, 2011 Jetsetter's emails always offer a great source of inspiration; sometimes it's about places I can be other than my...
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April 1, 2009: The button is dead, email platforms no longer accept HTML, AND you no longer need a preheader!...

Posted by Wacarra Yeomans at 9:09 AM
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APRIL FOOLS! It seems like almost every "holiday" is an occasion for a sale this year. Here's a handful or retailers I've noticed offering exclusive deals today, even Matha Stewart is joining the fun... No Joke! From: Overstock.com Subject: CLOSEOUTS...
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March 23, 2009: What a difference a year makes

Posted by Wacarra Yeomans at 11:05 AM
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From: Bose Subject: Enjoy your tax refund with Bose sound Sent: Monday, March 24, 2008 Around this time last year I signed up to hear from Bose. They would email me about twice a month, they had a surprisingly...
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February 12, 2009: You'll pay me to be your friend?

Posted by Wacarra Yeomans at 11:15 AM
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From: Lucky Brand Subject: Facebook Fans Wanted Sent: Wednesday, February 11, 2009 5:47:04 PM Team Smith-Harmon just returned from the EEC’s Email Evolution Conference in Scottsdale, AZ last night. No doubt one of the biggest buzz topic was the...
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January 26, 2009: Nudity Sells, right?

Posted by Wacarra Yeomans at 11:18 AM
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From: Pacific Sunwear Subject Line: New Arrivals + Get the Look! Shop By Outfit Date: January 24, 2009 The top 200 pixels can be the most important part of an email. If subscribers open the email they are guaranteed...
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January 22, 2009: Who Wore it Better?

Posted by Wacarra Yeomans at 12:26 PM
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From: Old Navy Subject Line: Last Chance to Save 20%, Plus Perfect Gifts for $5, $10 and $15 Date: December 12, 2008 From: Chico's Subject Line: New Sale Arrivals: $14.99 & Up Date: January 22, 2009 My inbox is...
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December 12, 2008: Giving the “Gift Center” a Spin

Posted by Wacarra Yeomans at 10:44 AM
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From: Nike.com Subject Line: Score the Perfect Gift Early and Get 30% Off Date: December 11, 2008 Retailers have definitely made it easy for me to “Shop by…” anything! I can shop for her, for him, for outdoor enthusiasts,...
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