Author Archive: Raleigh Briggs

June 6, 2011: Keep It Simple, Silly

Posted by Raleigh Briggs at 11:42 AM
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From: J. Crew Subject Line: SUMMER SALE starts right now Date:Thursday, June 02, 2011 Totally loving this simple, joyful little email from J. Crew. The colors and typeface are lovely and summery, but my favorite part is the Forward to...
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May 26, 2011: Hope for The Future

Posted by Raleigh Briggs at 11:50 AM
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I haven't seen quirk queen Miranda July's new movie The Future, but I think its digital marketing campaign is pretty wonderful. First, you visit the movie's website, which hosts an "oracle" in the form of a colorful spinning wheel...
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April 18, 2011: Ha...Ha? Notes on Humor in Copy

Posted by Raleigh Briggs at 3:43 PM
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Everyone loves a good bit of punnery, but there comes a point in every writer's life when her attempts to be clever fall to the ground with a wet thud. It takes a little skill to pull a funny...
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September 20, 2010: Fresh, Fun

Posted by Raleigh Briggs at 3:15 PM
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From: 77kids Subject Line: fresh fun! hundreds of new arrivals + sweet sweats. Date: Thursday, September 9, 2010 When you're writing copy, getting the correct message across should be your top priority. Second priority is, of course, to add...
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August 31, 2010: OMG!!

Posted by Raleigh Briggs at 9:39 AM
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From: Threadless Newsletter Subject Line: A lil somethin (OMG A COUPON!!!) so you can stock up for school! Date: Monday, August 30, 2010 Threadless always has cute, cheeky copy, but I particularly love this goofy subject line. I appreciate...
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June 18, 2010: Give the Gift of Creepy

Posted by Raleigh Briggs at 10:54 AM
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From: Moosejaw.com Subject Line: Hottie Poster for Gentlemen who might be Dads Date: Thursday, June 17, 2010 This Father's Day, I got my dad a special tea mug. It had a steeping basket and a lid built in. I...
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June 7, 2010: Score One For Athleta

Posted by Raleigh Briggs at 1:19 PM
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From: Athleta Subject Line: Full Support Swimwear is Getting Into the Mix Date: Tuesday, June 1, 2010 I've been reading a lot about the rhythm of language and how it adds beauty to your writing. I think Athleta has...
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April 26, 2010: Earth Day Done Right

Posted by Raleigh Briggs at 4:07 PM
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From: UncommonGoods Subject Line: Happy birthday, Earth Day! Date: Thursday, April 22, 2010 I received quite a few Earth Day emails this year, but this one, from retailer Uncommon Goods, was by far my favorite. It's clean, cute, and...
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April 1, 2010: How Do You Nibble?

Posted by Raleigh Briggs at 2:12 PM
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From: Vosges Haut-Chocolat Subject Line: 76% Eat Ear First Date: Thursday, April 1, 2010 Check out this adorable email from one of my favorite email programs, Vosges Haut-Chocolat. In addition to featuring a really delicious-looking chocolate bunny, its hero...
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March 15, 2010: Editors Are Our Friends

Posted by Raleigh Briggs at 11:01 AM
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From: The Company Store Subject Line: Last Day- Up to 75% Off Discontinued Colors Date: Sunday, March 14, 2010 This Company Store email is an excellent example of how easily best practices can be undermined by a little bit...
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January 14, 2010: Know Your Demographic

Posted by Raleigh Briggs at 11:13 AM
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From: Bluefly Subject Line: Winter Trend Watch + SHOE SALE! Date: Monday, December 28, 2009 I am usually less than impressed by Bluefly's emails: their recent habit of using "OMG!" as the headline of nearly every email leaves me...
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December 29, 2009: Nice Emails Finish First

Posted by Raleigh Briggs at 1:53 PM
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From:Athleta Subject Line: Last Call for Standard Delivery by Christmas Date: Wednesday, December 16, 2009 Congratulations to Athleta for this piece of copy wizardry. I'm not motivated by "Hurry! Do It NOW!" emails--I don't like being rushed--but I'm genuinely...
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December 8, 2009: Mmm...Cozy.

Posted by Raleigh Briggs at 9:19 AM
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From: Martin + Osa Subject Line: All Sweaters 50% Off Now Through Sunday, December 6 Date: Thursday, December 03, 2009 After my recent post chiding Kohl's for its imprudent use of a brightly colored background, I thought I'd offer...
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December 2, 2009: Black Friday and Cyber Monday Set Retail Email Volume Records

Posted by Raleigh Briggs at 12:20 PM
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Black Friday, Cyber Monday...Cyber Sunday? Though the holiday season has just begun, it has already set the bar for 2010. Retailers are setting new records in terms of email volume and finding new and exciting ways to get ahead...
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November 30, 2009: Who Came Up with "Mansformation"?

Posted by Raleigh Briggs at 11:50 AM
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From: Bluefly Subject Line:Double Dip: Take $30 Off $150 + Free Shipping - 4 HOURS ONLY! Date: Monday, November 23, 2009 Bluefly's gift guide this year centers around 9 or so female characters, collectively called the Fashionistas, as well...
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November 20, 2009: Use Your Words

Posted by Raleigh Briggs at 4:20 PM
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From: Kohls.com Subject Line: FREE SHIPPING. 3 Days Only! Date: Thursday, November 19, 2009 From: J.Crew Subject Line: INSIDER SALE reminder. Ends tomorrow. 20% off your order of $150+. Date: Tuesday, November 17, 2009 From: Lands' End Subject Line:...
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November 11, 2009: Marvelous, Wondrous

Posted by Raleigh Briggs at 3:32 PM
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From: Anthropologie Subject Line:Our niftiest gifts & cleverest contraptions. Date: Wednesday, November 11, 2009 There's no lack of love for Anthropologie on this blog, but this gift guide in particular is really nicely done. I love the dimension created...
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November 4, 2009: Did You Say Dancing Kitten?

Posted by Raleigh Briggs at 3:40 PM
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From: fredflare.com Subject Line: 30% OFF + a dancing kitten Date: Wednesday, November 4, 2009 Check out this very cute and savvy Holiday Preview from Fred Flare. Do you want to see that dancing kitten? Yes! A million times...
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November 3, 2009: Go Quirky or Go Home

Posted by Raleigh Briggs at 9:50 AM
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From: Etsy Subject Line: Etsy Finds: Trick or Treat Date: Tuesday, November 3, 2009 Etsy.com is a bastion of offbeat, cool-girl style, so it's no wonder they put the "personal picks" trend to such good use. In this email,...
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