Author Archive: Lynn Baus

March 14, 2012: SXSW Recap: Mobile Marketing, Location and Relevance

Posted by Lynn Baus at 11:07 AM
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Attending this year's SXSW Interactive will definitely go down as one of the highlights of my year. The shear amount of high-quality content, top tier presenters and events was both exhilarating and a bit overwhelming. For me, the most interesting...
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September 19, 2011: Brief Subject Lines

Posted by Lynn Baus at 6:04 AM
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A recent scan of my inbox shows a fair number of subject lines composed of four words or less. It seems that brevity is not only the soul of wit, but also an experiment in attaining higher open rates....
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August 26, 2011: Email Design for the Wireless Age

Posted by Lynn Baus at 1:27 PM
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From: Horchow Subject Line: Wired for style: Chic cases for your mobile devices Date: Fri, Aug 26, 2011 Horchow reminds us that in the Mobile Age, it pays to match the layout of your message to the medium. The preview...
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August 21, 2011: Doing More with Less

Posted by Lynn Baus at 10:08 AM
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From: BananaRepublic.com Subject Line: Thank You! Save 30% at 3 Great Brands DateSunday, August 21, 2011 8:24 AM Clearly the August retail sales cycle is in full swing. My inbox is thick with end of season clearance sales, back...
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August 3, 2011: Sale Away

Posted by Lynn Baus at 7:30 AM
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From: Lands' End Subject Line: Sale away: extra 20% off for two days only! Date: Tuesday, August 2, 2011 I just couldn't resist this whimsical take on a standard sale promo format. This simple, but absolutely delightful animation, is sure...
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August 2, 2011: Video and Email: Adding Motion to Your Promotion

Posted by Lynn Baus at 8:16 AM
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Video is a great way to communicate information quickly, and in an engaging way. But between the risk of ending up in the junk folder and the lack of playback support, sending actual video content in an email is a...
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July 26, 2011: Take Mobile Animation for a Spin

Posted by Lynn Baus at 12:07 PM
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From: Old NavySubject Line: Spin & Save: Get Ready to Win BIG + FREE Shipping Every DayDate: Thursday, July 14, 2011From the adorable JCREW popsicle email to the jazzy West Elm sparkler promo, animation is emerging as a major email...
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July 22, 2011: Subject Line Savvy

Posted by Lynn Baus at 12:08 PM
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@font-face { font-family: "Arial"; }@font-face { font-family: "Times"; }@font-face { font-family: "ＭＳ 明朝"; }@font-face { font-family: "ＭＳ 明朝"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; font-size: 12pt; font-family: Cambria; }h1 { margin-right: 0in; margin-left:...
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July 12, 2011: Preview Pain

Posted by Lynn Baus at 9:22 AM
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Remodelista, as the tagline states, is a Sourcebook for the Considered Home. Luckily, they did not call their newsletter Remodelista, Email for the Considered Inbox. While their bread and butter is selling a curated shopping experiences to a busy, design...
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July 8, 2011: How Early is Too Early?

Posted by Lynn Baus at 11:24 AM
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From: ModCloth.com Subject Line: <3 <3 <3 <3 <3 <3 <3Date: Thursday, July 7, 2011While some of us are still nursing our 4th of July sparkler burns, ModCloth is gearing up for the big holiday season with a sneak peek...
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July 5, 2011: How I Learned to Stop Trashing Money

Posted by Lynn Baus at 1:18 PM
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@font-face { font-family: "Arial"; }@font-face { font-family: "ＭＳ 明朝"; }@font-face { font-family: "ＭＳ 明朝"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; font-size: 12pt; font-family: Cambria; }.MsoChpDefault { font-family: Cambria; }.MsoPapDefault { margin-bottom: 10pt; }div.WordSection1...
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July 26, 2010: We Interrupt These Messages

Posted by Lynn Baus at 1:52 PM
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From: Horchow Subject Line: We can't believe we're saying this... Date: Monday, July 26, 2010 So, I'd have to say it was the subject line that stood out first. "We can't believe we're saying this..." Intrigued, I opened the...
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