Author Archive: Lyla Reinero

March 19, 2012: Madness for Mad Men Cross-Promotions

Posted by Lyla Reinero at 3:59 PM
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From: Banana Republic Subject Line: Go mad for the new Mad Men(R) Collection, available online & in stores. Date: Thursday, March 1, 2012 For the Responsys SF Creative Services group, the premiere episode of Mad Men, Season 5 cannot come...
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August 22, 2011: A Tale of Two Survey Emails

Posted by Lyla Reinero at 2:46 PM
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From: Zipcar Subject Line: Zipcar Satisfaction Survey Date: Monday, August 22, 2011From: Decipher Research Subject Line: Virgin America invites you to share your thoughts about your recent flight! Date: Wednesday, August 17, 2011 From: Decipher Research Subject Line: REMINDER: Virgin...
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July 19, 2011: LOFT Does the Right Thing

Posted by Lyla Reinero at 2:39 PM
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From: LOFT Subject Line: 12 HOURS ONLY! 40% Off EVERYTHING + Free Shipping On Orders Of $75 Date: Sunday, July 17, 2011 5:17 PM PSTFrom: LOFT Subject Line: 40% Off EVERYTHING Is Back: Please Accept Our Apologies Date: Tuesday, July...
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June 29, 2011: Fourth of July Fireworks Fun!

Posted by Lyla Reinero at 4:00 PM
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From: Pottery Barn Kids Subject Line: Last Day to Save 10% + Fourth of July Sale Starts Today! Date: Tuesday, June 28, 2011From: west elm Subject Line: New markdowns! Up to 70% off Date: Wednesday, June 29, 2011The 4th of...
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June 23, 2011: Subject Line Hall of Fame

Posted by Lyla Reinero at 1:02 PM
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From: fredflare.com Subject Line: Shoes... $14.99 Date: Thursday, June 23, 2011fredflare.com's emails are totally working for me... they are always delightful and the subject lines are impossible to resist! This example is short, sweet and to the point. Plus, I...
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June 7, 2011: Call me Crazy

Posted by Lyla Reinero at 10:35 AM
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From: CUSP Subject Line: Color Me CoralDate: Tuesday, June 7, 2011I love the color coral and I love this dress, but it is not coral. Just sayin'...If CUSP had to have aliteration in their headline/subject line, maybe they should...
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June 6, 2011: A Rapturous Email from Photoworks SF

Posted by Lyla Reinero at 4:35 PM
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From: Photoworks SF Subject Line: Judgement Day Printing Sale Date: Tuesday, May 17, 2011The supposed End of the World has come and passed, yet here we all are. This email from Photoworks has also lived on (in my mind) post...
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April 4, 2011: CB2 is riding high

Posted by Lyla Reinero at 1:07 PM
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From: CB2 Subject Line: Introducing our new vintage-inspired modern city bikes. Date: Tuesday, March 22, 2011What's not to love with this cute email from CB2? It jumped out at me for a few reasons:1) The bright colors2) The fresh...
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March 19, 2011: Where's the Mystery?

Posted by Lyla Reinero at 2:00 PM
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From: The Children's Place Subject Line: Up to 50% Off -- Open & Try Your Luck Date: Thursday, Mar 17, 2011 From: The Children's Place Subject Line: Have You Tried Your Luck Yet? Date: Saturday, March 19, 2011I am beginning...
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March 17, 2011: Irish Roots for St. Patrick's Day

Posted by Lyla Reinero at 4:27 PM
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From: Ancestry.com Monthly Update Subject Line: Reconstructed Census Records, New City Directories, and a Free Class for Finding Iris Ancestors Date: Thursday, Mar 10, 2011 From: Ancestry.com Weekly Discovery Subject Line: Finding Your Irish Ancestors, plus Newspaper Tips Date: Sunday, March...
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March 17, 2011: Stuck on Solestruck

Posted by Lyla Reinero at 2:53 PM
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From: Solestruck Subject Line: Thanks for your purchase at Solestruck. Date: Sunday, March 13, 2011 From: Solestruck Subject Line: Your Solestruck order has been shipped Date: Monday, March 14, 2011Diary of my latest shoe-shopping adventure...Saturday 3/12/2011: I pop into...
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March 17, 2011: On the Bias

Posted by Lyla Reinero at 1:53 PM
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From: Bloomingdale's Subject Line: Buy More, SAVE More In Women's, Men's & Kids! Date: Thursday, March 17, 2011I really like Bloomie's design in this email where they have used diagonal lines to break up the 3 different offers. It is...
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December 13, 2010: Color of the Year

Posted by Lyla Reinero at 3:48 PM
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Sender: Neiman MarcusSubject Line: Save Face! Michael Kors gifts are just in timeDate: Wednesday, December 8, 2010Sender: Bloomingdale'sSubject Line: Coats to Keep You Warm All Winter Long + Sale!Date: Thursday, December 16, 2010Facebook Profile Picture: Lisa HarmonDate: Wednesday, December 17,...
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December 6, 2010: Apple Leaves No Market Untapped

Posted by Lyla Reinero at 4:41 PM
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Sender: AppleSubject Line: Last chance to deduct a new Mac from your 2010 taxes.Date: Tuesday, December 6, 2010This email made me chuckle... gotta hand it to Apple for leaving no stone unturned in the marketing world! Buying a new computer...
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December 2, 2010: Cooking up a Great Preheader

Posted by Lyla Reinero at 10:45 AM
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Sender: chasing firefliesSubject Line: See what's cooking in our Toy Shop! Date: Thursday, December 02, 2010With so many people viewing email on mobile devices, the importance of a great preheader has become increasingly more relevant. In this email from chasing...
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October 12, 2010: Drink Wine, Score Points

Posted by Lyla Reinero at 1:35 PM
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From: Virgin AmericaSubject Line: Join the Virgin Wines Explorers Club. Save $100.Date: Tuesday, Oct 12, 2010Kudos to Virgin for going after a market that one wouldn't automatically associate with the Airline Industry... the wine drinking crowd! I think they have...
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June 21, 2010: Best Practices for Change of Email Address

Posted by Lyla Reinero at 1:48 PM
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From: Various Email Footers Date: June, 2010Way back in October 2009, when Smith-Harmon became Smith Harmon, a Responsys Company, we went through a change of email platforms. I kept telling myself that I would learn to like the change and/or...
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June 4, 2010: Down the Hatch

Posted by Lyla Reinero at 2:50 PM
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From: The Hatch at Hayneedle.com Subject Line: June 2 to June 4 ... see what's in The Hatch this week! Date: Wednesday, June 2, 2010Hayneedle is a collection of over 200 online specialty stores, and IMHO they are doing...
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May 27, 2010: The Secret & Mysterious Discount Strikes Again

Posted by Lyla Reinero at 3:36 PM
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From: Company Kids Subject Line: Shhh! A secret offer just for you - up to 40% Off! Date: Thursday, May 27, 2010Maybe I've been looking at Retail Emails too long, and perhaps I've gotten a little jaded, but I...
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May 21, 2010: How to Say Sorry Like You Mean It

Posted by Lyla Reinero at 11:29 AM
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From: Ancestry.com Subject Line: Thanks for your patience Date: Thursday, May 20, 2010From: Ancestry.com Subject Line: A token of our appreciation Date: Friday, May 21, 2010Most of the time, I am Ancestry.com's biggest fan - I find it to...
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March 9, 2010: DIY Cuteness

Posted by Lyla Reinero at 10:21 AM
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From: crewcutsSubject Line: cooper's D.I.Y tipsDate: Saturday, March 6, 2010This is actually a spread from the physical catalog, but it completely grabbed my attention, and I'm hoping for crewcuts to create an email campaign based on the DIY idea. I...
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January 12, 2010: Product Giveaway as Enticement for Reviews

Posted by Lyla Reinero at 11:05 AM
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From: CHEFSSubject Line: LYLA: Win a Top Rated Kitchen Product from CHEFS Catalog!Date: Tuesday, January 12, 2010I still haven't quite completely dealt with my mess of an email in-box in the aftermath of the holiday season, so I have to...
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December 4, 2009: I Can Resist Everything Except Temptation...

Posted by Lyla Reinero at 10:17 AM
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From: Williams-SonomaSubject Line: 1 Day Only: 50% Off Ebelskiver Filled Pancake Pan Online & In StoresDate: Friday, December 4, 2009 I always thought this was a Mae West quote, but The Googles informs me that it was actually attributed...
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October 29, 2009: Who's Your Daddy?

Posted by Lyla Reinero at 9:59 PM
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From: UrbanDaddy (and J.Crew) Subject Line(s): Read below to see the good ones... :) Date(s): Tuesday, October 13, 2009 - Soon to be Discontinued What is UrbanDaddy? Is it a "Who's your Daddy" kind of a Daddy and got...
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October 2, 2009: Missing the Opportunity

Posted by Lyla Reinero at 3:04 PM
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From: Restoration HardwareSubject Line: Introducing the Mayfair Secretary TrunkDate: Wenedsday, September 16, 2009From: Restoration Hardware Subject Line: Introducing the Oviedo Chaise Date: Wenedsday, September 30, 2009I found out from reading the apartment therapy blog that Restoration Hardware has recently...
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October 2, 2009: Modcloth Has it Covered

Posted by Lyla Reinero at 2:16 PM
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From: Modcloth.comSubject Line: Take a look, at our new Fall Coverings!Date: Wenedsday, September 30, 2009I totally fell in love with this email. First of all, I feel like I must have nearly each individual item featured here! Next, I...
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October 2, 2009: Marketing to the ADD Crowd

Posted by Lyla Reinero at 11:34 AM
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From: Abercrombie & Fitch Subject Line: Young and Sexy, Vintage Hoodies Date: Sunday, September 13, 2009 From: Abercrombie & Fitch Subject Line: Young and Sexy, Vintage Hoodies Date: Thursday, September 24, 2009 From: Abercrombie & Fitch Subject Line: Young...
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September 30, 2009: Thanks For Trying

Posted by Lyla Reinero at 4:19 PM
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From: Diapers.com Subject Line: Re-Order in Seconds Date: Monday, August 24, 2009Generally speaking, I can be considered a walking advertisement for Diapers.com. They carry so much more than just diapers: formula, shampoo, skincare items, books, toys, and pretty much...
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September 30, 2009: The New Ann...

Posted by Lyla Reinero at 11:16 AM
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From: Ann Taylor Subject Line: Meet Our New Designer + Shop Our New Perfect Pieces. Date: Monday, August 24, 2009From: Ann Taylor Subject Line: Fall In Love With The New ANN: Enjoy 30% Off In Stores & Online Date:...
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September 30, 2009: Most Likely to... Open Email

Posted by Lyla Reinero at 10:33 AM
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From: katespade.com Subject Line: most likely to... Date: Saturday, September 26, 2009Much as I love email, there are times when the sorting through the ridiculously full in-box can feel just a tad like a chore. With that said, I...
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August 5, 2009: Twitter is for Twits

Posted by Lyla Reinero at 12:55 PM
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From: Twitter Subject Line: "Fake Name" is now following you on Twitter! Date: Wednesday, August 5, 2009I'm sorry... I know it's not a very nice thing to say, and I'll probably catch flak for it, but I am simply...
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August 5, 2009: Yelp is So Social

Posted by Lyla Reinero at 10:28 AM
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From: Yelp Subject Line: Wacarra Y. would like to be your friend on Yelp Date: Wednesday, August 5, 2009Until today, I had just my one "friend" on Yelp (I've always been a little slow with the Social Media thing)....
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August 4, 2009: Bravo to The iTunes Store

Posted by Lyla Reinero at 11:44 AM
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From: iTunes Store Subject Line: Your Season Pass for Top Chef Masters, Season 1 Date: Wednesday, July 8, 2009From: iTunes Store Subject Line: New episode for download - Top Chef Masters, Season 1 Date: Thursday, July 23, 2009I recently...
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August 4, 2009: Mystery Savings

Posted by Lyla Reinero at 10:40 AM
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From: BananaRepublic.com Subject Line: Save up to $500. Online Only. Date: Thursday, July 9, 2009I'd be curious to know how this Email worked for BR. While I love a good mystery, this just seems a little strange to me....
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August 4, 2009: Cutest Image Ever!

Posted by Lyla Reinero at 9:33 AM
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From: crewcuts Subject Line: the new crewcuts catalog is here Date: Friday, July 31, 2009I must admit, I got a wee bit teary-eyed at how adorable this image is. It is just so darn sweet! I love how, not...
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June 12, 2009: Excellent Email from Small Business Owners

Posted by Lyla Reinero at 9:09 PM
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From: Chris MichaelsSubject Line: Summer update from Chris Michelson & NFHDate: June 11, 2009I have numerous friends that are Small Business Owners that do Email newsletters/promotions/etc. related to their businesses. On the whole, I am fairly impressed how far...
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May 27, 2009: Unusual Cross Promotion Combo: Stay Now, Rock Later

Posted by Lyla Reinero at 11:26 AM
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From: Starwood Preferred GuestSubject Line: Rock Your Summer with Concert Tickets from SPGDate: May 27, 2009Is it me, or is this a weird pairing? I wonder if I was "picked from the crowd" because I happen to subscribe to...
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May 15, 2009: Happy Colors

Posted by Lyla Reinero at 9:38 AM
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From: Lands' End Subject Line: Free Shipping + save 4 ways for 4 days Date: Friday, May 15, 2009 This Email creative just sort of jumped out at me and made me happy! It's very simple, yet somehow the...
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May 14, 2009: My Top 4 Club Card Specials Are Not Mine

Posted by Lyla Reinero at 1:28 PM
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From: Safeway Subject Line: LYLA, your top 4 Club Card Specials plus Big Savings inside! Date: Thursday, May 14, 2009 A while back (Thanksgiving 2008), I got mad at Safeway.com - they charged me for about $50 worth of...
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March 17, 2009: Seeing Green for St. Paddy's Day

Posted by Lyla Reinero at 3:28 PM
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From: Neiman Marcus Subject Line: It's your lucky day: There's still time to SAVE! Date: Wednesday, March 11, 2009 From: ModCloth.com Subject Line: We've got a pot of GOLD at the end of the rainbow! Date: Tuesday, March 17,...
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March 16, 2009: All That Glitters is Gold

Posted by Lyla Reinero at 3:51 PM
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From: Kate Spade Subject Line: decorate! with accessories for enchanted evenings Date: Tuesday, November 18, 2008 From: Gucci Subject Line: gucci – spring summer 2009 women’s shoes Date: Tuesday, March 10, 2009 From: shopbop.com Subject Line: How to Wear...
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March 16, 2009: Forced Perspective

Posted by Lyla Reinero at 3:29 PM
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From: The Ritz-Carlton Subject Line: The Ritz-Carlton Provides a Romantic Western Getaway Date:Wednesday, February 11, 2009 This caught my eye for a number of reasons. A few (ahem!) years ago, in my life before Email Marketing, I used to...
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March 16, 2009: Snapshot of a Trend?

Posted by Lyla Reinero at 2:06 PM
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From: Bloomingdale's Subject Line: Spring Trunk Show: Meet The New Designers We Love! Date: Monday, February 9, 2009 From: Saks Fifth Avenue Subject Line: Celebrity Style A-List Date: Friday, February 13, 2009 From: Bergdorf Goodman Subject Line: Front Row...
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November 7, 2008: Best Ever OOPS

Posted by Lyla Reinero at 12:12 PM
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From:CUSP Subject Line: Oops! The site is back up! Enjoy SALE + FREE ONLINE SHIPPING! Date:Friday, November 7, 2008 I think that is probably one of the best (if not the best) apology Email I can recall seeing. When...
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September 10, 2008: Ann Taylor, Say It Isn't So

Posted by Lyla Reinero at 10:18 PM
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From: Ann Taylor Subject Line: Celebrations: New Dresses Have Arrived! Date:Wednesday, August 20, 2008 I can't explain why, but this email was like finding out that I've been cheated on for sure by somebody that I've been so loyal...
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September 10, 2008: Giant CTA or Recovery Module? - Smack Dab in the Center

Posted by Lyla Reinero at 9:33 PM
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From: Saks Fifth Avenue Subject Line: WANT IT! Fall Trends are Here! Date: Monday, September 8, 2008 I can't stop staring at this Email! (And it's not for a good reason.) The giant Call to Action or Recovery Module...
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August 19, 2008: Using a Coupon to Entice Cutomers to Take Your Survey

Posted by Lyla Reinero at 2:23 PM
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From: Borders Subject Line:30% Off Coupon for One Minute of Your Time Date: Monday, August 18, 2008 I must be channeling my late Grandma Nixon: I am a sucker for a coupon. (She actually was more practical - she'd...
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August 19, 2008: Using Humor to Entice Cutomers to Take Your Survey

Posted by Lyla Reinero at 9:01 AM
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From: Daily Candy Subject Line:DailyCandy SF - Open Water Date: Tuesday, August 12, 2008 The Brown Cannon 3 Surfboards featured in this Email are beautiful, but the part that caught my eye, was the "SHARE WITH THE CLASS -...
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August 19, 2008: Love this coat!

Posted by Lyla Reinero at 8:20 AM
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From: Kate Spade Subject Line: talk of the town: luxurious pieces for fall Date: Tuesday, August 19, 2008 One of the biggest hazards of the job is opening these gorgeous emails and thinking that "I must have this!". Fortunately...
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