Author Archive: Lisa Harmon

June 7, 2011: EGC

Posted by Lisa Harmon at 11:50 AM
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From: Williams-SonomaSubject Line: Top 5 Gifts Selected by the Dads of Williams-SonomaDate: Monday, Jun 6, 2011Looking for a way to make your messaging more personal without having to import dynamic data or get permission to include customer feedback or social content?Williams-Sonoma chooses a...
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May 5, 2011: Razor-Sharp In-Store Driver

Posted by Lisa Harmon at 10:20 AM
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From: Williams-SonomaSubject Line: In-Store Cutlery Demo - Find the Right Knife for YouDate: Thursday, May 5, 2011It might be true! That not all products are best sold online. Williams-Sonoma is smart to promote in-store visits for those considering a cutlery purchase. It's impossible...
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April 29, 2011: Horse, carriage or helicopter?

Posted by Lisa Harmon at 10:16 AM
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From: Barneys New YorkSubject Line: TODAY at 3pm! Tweet with Simon Doonan about the Royal wedding!Date: Thursday, Apr 28, 2011On the royal heels of a timely wedding-related post by my colleague Tanya Williams, I'll pipe in with another interesting example of queenly creative. This...
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April 26, 2011: Don't Call Me!

Posted by Lisa Harmon at 6:21 AM
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From: Guy RobertsSubject Line: Appointment reminder from Dr. Guy Roberts for LisaDate: Saturday, Apr 23, 2011This email is the first I've received from a local medical office. My dentist (yes, I'm finally going!) sent this to remind me of my cleaning appointment...
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April 19, 2011: Storytelling Across Digital Channels

Posted by Lisa Harmon at 12:42 PM
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From: Barneys New YorkSubject Line: A Fashion Diary.Date: Friday, April 15, 2011Barneys does two smart things with "A Fashion Diary."Thing 1. They know how much to surface in an email vs. a landing experience. Barneys has a lot of merchandise...
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April 18, 2011: Getting Transactional Messages In Shape

Posted by Lisa Harmon at 12:58 PM
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From: Equinox Fitness ClubsSubject Line: Your Book A Bike ConfirmationDate: Saturday, April 16, 2011Equinox has some of the hands-down best online customer self-service I've ever seen. Not only can one view group class schedules online -- one can also reserve spaces in...
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April 8, 2011: Giving Virgin Some Credit

Posted by Lisa Harmon at 1:58 PM
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From: Virgin AmericaSubject Line: Credit File ReminderDate: Friday, April 8, 2011This email is a travel MIRACLE. I must have credits with every major US airline, but for what amount, with which airline and where that information is stored is beyond me.When an airline...
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April 6, 2011: High Five, Orbitz!

Posted by Lisa Harmon at 10:06 AM
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From: OrbitzSubject Line: Lisa, need a flight to Stockholm? Fares from $554 round-trip.Date: Wednesday, April 6, 2011 There are so many things that are right about this email that I don't know where to begin! I'm just going to take it from top...
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March 2, 2011: iPad 2, by Ernest Hemingway

Posted by Lisa Harmon at 3:30 PM
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From: AppleSubject Line: Introducing iPad 2.Date: Wednesday, March 2, 2011Our subscribers communicate via text messages, IMs and 140-character Tweets. Apple knows this. You can tell by the way they message their iPad 2. There are really no complete sentences here, just three-word...
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February 10, 2011: Dropbox in my Laptop?

Posted by Lisa Harmon at 1:58 PM
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From: Dropbox Subject Line: Start using Dropbox! Date: Thursday, February 10, 2011 While I appreciate a cute illustration as much as the next aspiringartist, and while I respect an automated message as much as the next digital marketer, I...
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September 8, 2010: Preponderance of the Small

Posted by Lisa Harmon at 10:06 AM
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From: Apple Subject Line: Introducing the new iPod touch. Date: Wednesday, September 8, 2010 When we're dealing with the confined inbox space, little things make a big difference. Because of this, I talk about call-to-action "paradigms" with my designers...
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September 8, 2010: WE

Posted by Lisa Harmon at 9:55 AM
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From: west elm Subject Line: Wherever you go, WE are with you Date: Wednesday, September 8, 2010 In addition to redesigning their website to feel friendlier with the introduction of both paper texture and handwritten font, west elm has...
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September 3, 2010: Christmas in September

Posted by Lisa Harmon at 11:00 AM
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What: Holiday Who: Mark Brownlow Date: Friday, September 3, 2010 The fantastic and prolific Mark Brownlow has pulled together an excellent list of holiday resources, for those of you seeking inspiration and guidance. Check it out here >...
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August 25, 2010: Here comes the sun!

Posted by Lisa Harmon at 11:24 AM
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From: Hermès Subject Line: Here comes the sun! Date: Tuesday, August 24, 2010 I'd like to thank the fabulous Gary Bauman for bringing this adorable animation to our attention....
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August 25, 2010: Business Newsletter

Posted by Lisa Harmon at 10:10 AM
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Website: American Express Subject Line: Your August Business Newsletter Date: Wednesday, August 25, 2010 I'm interested in three things Amex did with their Business Newsletter: (1) The preheader: "How to be ready when recovery comes." I think it's interesting...
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August 20, 2010: In Praise of White Space

Posted by Lisa Harmon at 12:34 PM
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Website: Apple Subject Line: Apps and more for your iPad. Date: Thursday, August 19, 2010 I'm always impressed with how Apple uses white space and a handful of color fields -- rather than line -- to pocket information bytes....
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August 12, 2010: Surprise and Delight

Posted by Lisa Harmon at 11:00 AM
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Website: Barneys New York Situation: Preference Center Update Confirmation Page Date: Wednesday, August 12, 2010 I love to see companies that look for every opportunity to surprise and delight their customers. Here, Barneys created a cute "thank you" experience...
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June 7, 2010: From Camden Town to St. Marks Place

Posted by Lisa Harmon at 4:42 PM
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From: opening ceremony online Subject Line: OCNN: Keds for OC Tribute London Date: Tuesday, June 1, 2010 4:51 PM Love OC's use of animation in this Keds message. Ah, the colors of my youth... Check out the newsletter in...
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June 6, 2010: Editors' Sale Picks

Posted by Lisa Harmon at 5:05 PM
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From: net-a-porter.com Subject Line: The Editors' Sale Picks Date: Sunday, June 6, 2010 7:00 AM We are forever brainstorming ways to contextualize sale product in a way that's meaningful and interesting. Here, NET-A-PORTER has done just that. By pulling...
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June 1, 2010: Value-focused Messaging from shopbop

Posted by Lisa Harmon at 5:18 PM
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From: Shopbop.com Subject Line: Great Style/Great Price: 8 Chic, Comfortable Looks for a Week in Europe Date: Friday, May 28, 2010 6:53 AM Many of us have been challenged with messaging full-price product during less that full-pocketed times. Here,...
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May 14, 2010: $150 for Your Thoughts

Posted by Lisa Harmon at 8:58 AM
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From: INTERMIX Lust List Subject Line: $150 Gift Card for a Few Minutes of Your Time (In Store Only) Date: Friday, May 7, 2010 5:03 PM I was a little bit amazed that INTERMIX offered me $150 to complete...
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March 25, 2010: west elm is...

Posted by Lisa Harmon at 9:23 AM
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From: west elm Subject Line: west elm is... Date: Thursday, March 25, 2010 3:20 AM I hadn't opened a west elm email in a while. This one hit my inbox this morning, and the Subject Line inspired an open....
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March 23, 2010: Wallflower

Posted by Lisa Harmon at 12:02 PM
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From: The London NYC Subject Line: A Suite Spring Escape - From $279 Date: Monday, March 22, 2010 8:37 AM When I visit New York, I like to stay at The London NYC. It's chic without being scene-y, and...
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March 19, 2010: Dim Sum

Posted by Lisa Harmon at 8:55 AM
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From: Gilt Groupe Subject Line: Your Thompson London Order Date: Monday, March 15, 2010 12:10 PM From: Gilt Groupe Subject Line: Our apologies Date: Monday, March 15, 2010 2:08 PM OK, so Gilt Groupe made a mistake; I didn't...
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March 15, 2010: Check Boxes, Shipping Boxes

Posted by Lisa Harmon at 10:12 AM
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From: net-a-porter.com Subject Line: What's new for you on Monday Date: Monday, March 15, 2010 9:34 AM In November, I shared my hesitations about NET-A-PORTER's designer preference-driven emails. I had been auto-signed up for Burberry designer updates because I...
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February 25, 2010: "Mad, Bad and Dangerous to Know"

Posted by Lisa Harmon at 9:04 AM
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From: The Zoe Report Subject Line: TZR: Best Overall Date: Thursday, February 25, 2010 Don't tell me that because your technology is limited or your staff is small that you can't achieve relevance. This Zoe Report email is a...
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February 9, 2010: Email Idols

Posted by Lisa Harmon at 1:40 PM
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From: Lisa Harmon Subject Line: Email Idols Date: Wednesday, February 3, 2010 For those of you who didn't make it to the EEC's 2010 Conference, I'd like to share with you the fun of and the learnings from our...
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February 9, 2010: Beyond Best Practices

Posted by Lisa Harmon at 1:14 PM
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From: Lisa Harmon Subject Line: Beyond Best Practices Date: Wednesday, February 3, 2010 I was lucky enough to meet and talk with Marc Borgers and Michael Straathof of Borgers&Straathof at last week's EEC 2010 Email Evolution Conference. We chatted...
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January 18, 2010: Email Poetry, Part Deux

Posted by Lisa Harmon at 10:17 AM
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In October, I wrote about the genius EEC Marketing Haiku Slam. Since then (at random moments on the elliptical or on an airplane), when inspiration strikes I jot one down. My most recent favorite is below. I'd love to hear...
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December 17, 2009: Snow Angels

Posted by Lisa Harmon at 10:37 AM
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From: Email Experience Council Subject Line: Happy Holidays From the eec & Smith-Harmon - 2 Gifts Inside Date: Thursday, December 17, 2009 I try not to get high on my own supply, but check out this AWESOME horizontally-scrolling, animated...
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December 14, 2009: "Look mummy, there's an airplane up in the sky."

Posted by Lisa Harmon at 9:37 PM
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From: Mileage Plus Subject Line: Happy Holidays from Mileage Plus Date: Saturday, December 12, 2009 Always glad to see a holiday greeting, and always happy to find fun animated GIFs in the inbox like this one from United: Look...
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December 11, 2009: From the Email Insider Summit: Email Top Chef Masters

Posted by Lisa Harmon at 8:28 AM
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For those of you who missed this year's Email Insider Summit, we've brought our "Email Top Chef Masters" presentation to you: Download the PowerPoint here > Plus, read what people are saying about the preso: Arti Parikh from Orbitz...
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November 25, 2009: Intention Vs. Execution

Posted by Lisa Harmon at 9:40 AM
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From: net-a-porter.com Subject Line: What's new for you on Wednesday Date: Wednesday, November 25, 2009 Earlier this month I wrote about a positive experience with an email message from net-a-porter.com. While I maintain that their intention to message on...
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November 25, 2009: Gilt Groupey

Posted by Lisa Harmon at 9:21 AM
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From: Gilt Groupe Subject Line: Valentino Pret-a-Porter, Jonathan Kelsey, Jewelry by Isharya Starts Today at Noon ET Date: Wednesday, November 25, 2009 If you like beautiful things and you don't already get emails from Gilt Groupe, you should. Shouldn't....
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November 2, 2009: The TZR to the NAP

Posted by Lisa Harmon at 1:39 PM
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From: The Zoe Report Subject Line: TZR: Straight To Jail Date: Friday, October 9, 2009 From: net-a-porter.com Subject Line: Lisa, see what's new for you this Monday Date: Monday, November 2, 2009 Those of you who follow me on...
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October 27, 2009: Email Poetry

Posted by Lisa Harmon at 3:38 PM
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I've always believed that email is an art form. The whole industry's in on it with the genius eec Email Haiku Slam. Below are just a handful of the awesome examples. Check out all the email poetry entries - and...
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October 20, 2009: Transactional Template

Posted by Lisa Harmon at 7:00 AM
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From: Williams-Sonoma Subject Line: Order Confirmation #092857855452 Date: Monday, October 12, 2009 If you're looking for the right way to do transactional messaging, this Williams-Sonoma Order Confirmation message is a bastion of best practices: (1) The smarts start with...
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September 25, 2009: I Like to Think of Myself as a Snow Leopard

Posted by Lisa Harmon at 10:01 AM
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From: Apple Business University Village Subject Line: Snow Leopard Event at the Apple Store Date: Thursday, September 17, 2009 This message is interesting to me for two reasons. No, three: (1) I like that it's addressed to me as...
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September 25, 2009: The Ever-elusive Holy Grail

Posted by Lisa Harmon at 9:28 AM
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From: Starbucks.com Subject Line: Turn your iPhone˙ into your Starbucks Card Date: Wednesday, September 23, 2009 OK. I saw this and was like, "Is this not the moment we've all been waiting for?" It's basically the holy grail. To...
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September 3, 2009: An Intelligent Transaction

Posted by Lisa Harmon at 1:41 PM
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From: Twitter Subject Line: Reset your Twitter password Date: Wednesday, August 26, 2009 It's super-easy to overlook or "dial in" your transactional messaging. Twitter does it smarter with their "password reset" email message: "Can't remember your password, huh? It...
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August 13, 2009: Candidate for Best Subject Line EVER!!!

Posted by Lisa Harmon at 11:51 AM
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From: YogaBlaze Subject Line: Bourgeois Sufferings & The Practice of Staying Date: Monday, August 3, 2009 The newsletter itself is (visually) a dog's breakfast, but how's this for a compelling subject line :)!?!? Bourgeois Sufferings & The Practice of Staying...
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June 22, 2009: Daily Medicine

Posted by Lisa Harmon at 8:56 PM
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From: DailyCandy Seattle Dedicated E-mail - Take It to the Bank Subject Line: DailyCandy Date: Monday June 22, 2009 I thought I subscribed to Daily Candy, not Daily Medicine! Ugh! While I'm fine with a beauty, retail or pop...
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June 18, 2009: Highly Unannoying

Posted by Lisa Harmon at 8:34 AM
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From: Get the newsletter people describe as "highly unannoying"! Subject Line: someecards Date: Thursday, June 4, 2009 I got a hilarious card from a co-worker from someecards.com recently. I then used the service to send one myself, and received...
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May 22, 2009: Mini Surprises

Posted by Lisa Harmon at 8:31 AM
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From: Let's Not Motor Day: Friday June 5 Subject Line: MINIUSA Date: Friday, May 22, 2009 Two little surprises in one MINI email: (1) The preheader link -- "Having trouble viewing this email? Click here to view it in...
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May 19, 2009: Unsub Confirmation Emails: Yay or Nay?

Posted by Lisa Harmon at 2:32 PM
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From: CB2: Unsubscribe Request Subject Line: CB2 Date: Tuesday, May 19, 2009 Unsubscribe verification emails: good idea, or "too much" when a subscriber's request is already confirmed on a landing page at the end of the opt-out process? I'm...
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May 2, 2009: "... Ballerina / You must've seen her ..."

Posted by Lisa Harmon at 3:12 PM
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From: introducing our first ever crewcuts catalog + free shipping Subject Line: J.Crew Date: Friday, May 1, 2009 I am all about beauty and brains. This image has both. (1) It's delightful with sorbet colors, chalk swirls and jungle...
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April 30, 2009: Do This, Do That

Posted by Lisa Harmon at 8:06 AM
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From: Please add our new mailing address to your contact list Subject Line: JetBlue Airways Date: Thursday, April 9, 2009 I received this email from JetBlue a few Thursdays ago. My initial reaction: "What a gratuitous use of the...
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April 30, 2009: South Seas, More or Less

Posted by Lisa Harmon at 7:54 AM
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From: South Seas Island Resort Subject Line: Experience South Seas Date: Tuesday, April 28, 2009 Unfortunately, I received this email immediately after booking my South Seas travel (and simultaneously signing up for their email program) for roughly double the...
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April 15, 2009: Mini Delight

Posted by Lisa Harmon at 3:41 PM
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From: Johnnie Boden Subject Line: New Mini Boden is in with 15% off plus FREE shipping Date: Tuesday, April 14, 2009 This Mini Boden email is a creative delight! (1) Love the polka-dot background; great playful backdrop. (2) The...
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April 6, 2009: All the better to...

Posted by Lisa Harmon at 10:47 AM
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From: Coach Subject Line: have you seen it? the new coach.com Date: Monday, April 4, 2009 Coach.com announced their website revamp via email this morning. In contrast to the very focused approach taken by Williams-Sonoma in 2008, Coach's message...
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April 2, 2009: You've Got It, Flaunt It!

Posted by Lisa Harmon at 6:56 PM
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From: shopbop.com Subject Line: You've Got It, Flaunt It! Styles that Showcase Your Best Feature, How to Wear the Harem Pant + Our Top 5 Handbags in the New Style File Date: Friday, March 27, 2009 Shopbop's "got it"...
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March 26, 2009: VNAV

Posted by Lisa Harmon at 2:41 PM
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From: Coach Subject Line: shine with new metallic op art. Date: Friday, March 20, 2009 As a vertical preview pane user, I was struck by the positive user experience I had viewing Coach's "op art" email in my preview...
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March 25, 2009: From Inbox to In-reality: Geo-targeted Event Messaging

Posted by Lisa Harmon at 9:55 AM
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From: Starbucks.com Subject Line: Celebrate the Seattle spring with cool jazz and hot coffee Date: Friday, March 20, 2009 This year, folks have been talking quite a bit about geo-targeting and local messaging -- namely, doing more of it....
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March 20, 2009: Babble

Posted by Lisa Harmon at 9:28 AM
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From: Barneys New York Subject Line: CHRISTOPHER BAILEY and ED WESTWICK - Burberry Blow-Out Babble! Date: Thursday, March 19, 2009 Ed Westwick is fabulous!...
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March 11, 2009: What!? Who said email isn't sexy!?

Posted by Lisa Harmon at 2:37 PM
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From:Lisa Harmon Subject Line: What!? Who said email isn't sexy!? Date: March 11, 2009 Looks like we've hit the big time, kids! Special thanks to Mike Smayo of Thrillist for forwarding along this BusinessWeek article about the efficacy of email...
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March 3, 2009: Send it VIA™ Email

Posted by Lisa Harmon at 8:55 AM
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From: Lisa Harmon Subject Line: Starbucks VIA™ Ready Brew Date: Tuesday, March 3, 2009 If you didn't stop at Starbucks yet this morning, you may not have seen the window and in-store promotions for the new VIA™ Ready Brew....
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February 14, 2009: REI and Smith-Harmon Win eec People’s Choice Award: Best in Email

Posted by Lisa Harmon at 9:43 AM
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From: Smith-Harmon Subject Line: REI and Smith-Harmon Win eec People’s Choice Award: Best in Email Date: February 14, 2009 Year-long Welcome Email Series Recognized by Industry Peers as Groundbreaking SEATTLE, February 13, 2009 — Smith-Harmon, Inc., an email marketing strategy...
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February 12, 2009: EEC09: Email Creative Fight Night Presentation Now Available!

Posted by Lisa Harmon at 12:25 PM
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From: Lisa Harmon Subject Line: EEC09: Email Creative Fight Night Presentation Now Available! Date: Thursday, February 12, 2009 From Left to Right: Sam White of eROI, Lisa Harmon of Smith-Harmon, Julian Scott of Responsys, Mike Corak of Mighty Interactive...
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January 21, 2009: Michelle and Isabel

Posted by Lisa Harmon at 1:52 PM
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From: InStyle.com Subject Line: Look of the Day: Michelle Obama Date: Wednesday, January 21, 2009 From: Barneys New York Subject Line: Mrs. Obama and Barneys LOVE... Date: Wednesday, January 21, 2009 Yesterday, the world wasn't only inspired by President...
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January 8, 2009: A FREE Email Redesign? Yes, Please!

Posted by Lisa Harmon at 4:17 PM
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From: Smith-Harmon Subject Line: Get a FREE Email Redesign Date: January 8, 2009 Hey, all you EEC attendees, listen up. This is your chance to get a FREE email redesign. Yep, you heard that right. A FREE email redesign! As...
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December 22, 2008: A Horrible Tale of Holiday Ingratitude

Posted by Lisa Harmon at 2:26 PM
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From: Barneys New York Subject Line: A Horrible Tale of Holiday Ingratitude by Simon Doonan Date: Saturday, December 20, 2008 In an inbox FULL of last-minute shipping offers, this subject line POPPED like crazy!: A Horrible Tale of Holiday...
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December 1, 2008: We Name Retail Email Expert Chad White as Research Director

Posted by Lisa Harmon at 8:45 PM
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From: Smith-Harmon Subject Line: Stop the Press! Date: December 1, 2008 Smith-Harmon Names Retail Email Expert Chad White as Research Director Email Marketing Agency Launches Research Library SEATTLE, Dec. 1, 2008 — Smith-Harmon, Inc., an email marketing strategy and...
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November 26, 2008: Love always,

Posted by Lisa Harmon at 8:35 AM
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From: Pottery Barn Kids Subject Line: From Me To You. Date: Saturday, November 8, 2008 From: Eddie Bauer Subject Line: An important message regarding Eddie Bauer gift cards. Date: Monday, November 24, 2008 From: Pottery Barn Kids Subject Line:...
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November 21, 2008: Again and again and again...

Posted by Lisa Harmon at 10:01 AM
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I know, I know: sales go down and the emails go out. But how many is too many? Thanks to two of my favorite marketers – the online marketing dynamic duo Amy Norton and Alexis Howe at Costco.com –...
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November 19, 2008: 2008 Retail Email Subscription Benchmark Study Released!

Posted by Lisa Harmon at 8:26 PM
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From: Me Subject Line: 2008 Retail Email Subscription Benchmark Study Released! Date: Wednesday, November 19, 2008 2007 was all about relevancy. 2008 is all about the subscriber. In fact, subscribers are the new black. Stay on top of the...
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November 14, 2008: The warmest zzz's

Posted by Lisa Harmon at 3:11 PM
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From: Anthropologie Subject Line: The warmest zzz's Date: Friday, November 14, 2008 In keeping with our "senses" theme from this week's Email Insider, I feel like I can almost reach out and touch the textures featured in this Anthropologie...
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November 12, 2008: Always Have Smooth Landings with the Landing Page Checklist

Posted by Lisa Harmon at 1:36 PM
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From: Me Subject Line: Always Have Smooth Landings with the Landing Page Checklist Date: Wednesday, October 12, 2008 Check out the checklist > BTW: Interested in joining the eec Design Roundtable? See details here > You’ve swept your customers...
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November 6, 2008: FW: pre-sell

Posted by Lisa Harmon at 3:03 PM
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From: Last, First Subject Line: FW: pre-sell Date: Wednesday, October 29, 2008 From: NORDSTROM Subject Line: 40% Off or More! Half-Yearly Sale for Women & Kids! Date: Wednesday, November 5, 2008 We love "The Nordstrom Way" over here at...
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November 6, 2008: Count to 8

Posted by Lisa Harmon at 2:44 PM
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From: shopbop.com Subject Line: On Trend + On Point: 8 Pieces That Define the Season Date: November 6, 2008 Studies show: lists work. People love numbers. They're so definitive. So digestible. What I find interesting about this list is...
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November 5, 2008: Prize Pie

Posted by Lisa Harmon at 2:19 PM
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From: Williams-Sonoma Subject Line: Holiday Pie Baking: Favorite Tools Date: November 5, 2008 BTW: See the animation here > I love apple pie, and I love this Williams-Sonoma top nav Shipping/Countdown animation. Way to add visual interest while simultaneously...
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October 31, 2008: Happy Halloween from Smith-Harmon!

Posted by Lisa Harmon at 1:14 PM
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From: Me Subject Line: Happy Halloween from Smith-Harmon Date: Friday, October 31, 2008 For your entertainment: the Smith-Harmon team in costume! Oh how we've grown since the 2007 holiday... From left to right: Rachel and Deckard from Bladerunner, a...
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October 9, 2008: Sign me up!

Posted by Lisa Harmon at 10:15 AM
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While I do tend to find pop-ups annoying, I am a fan of J.Crew's email address collection pop-ups. I've included two here: the green graphical one made it's first appearance about a year-and-a-half ago; the white one with imagery...
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September 15, 2008: It Sticks to the Ribs

Posted by Lisa Harmon at 2:50 PM
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From: Starbucks.com Subject Line: Starbucks has nutritious ways to start your day Date: Monday, September 15, 2008 I like that Starbucks used a letter format to notify rewards members of their new breakfast options; it lends a sense of...
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September 12, 2008: Kiss and Tell: Sephora Customer Reviews

Posted by Lisa Harmon at 9:21 AM
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From: Sephora Subject Line: Rate. Review. Win! Date: Thursday, September 11, 2008 See the email > Some of you might have already seen my EEC blog post about Customer Reviews. I'm psyched to see Sephora doing such a great...
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August 26, 2008: Retail Email Guide to the Holiday Season

Posted by Lisa Harmon at 7:09 PM
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From: Me Subject Line: Retail Email Guide to the Holiday Season Date: Tuesday, August 26, 2008 This just in: the Email Experience Council just released the Retail Email Guide to the Holiday Season! Last year, the eec tracked more...
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August 20, 2008: Blog Olympics: Passing the Baton

Posted by Lisa Harmon at 3:50 PM
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From: Me Subject Line: Blog Olympics: Passing the Baton Date: Wednesday, August 20, 2008 I was delighted to see that so many of the blogs we respect - and from which we derive so much inspiration - included us in...
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August 15, 2008: Put Your Welcome Message to Work

Posted by Lisa Harmon at 7:48 AM
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From: Me Subject Line: Put Your Welcome Message to Work with the Welcome Message Checklist Date: Friday, August 15, 2008 Check out the checklist > BTW: Interested in joining the eec Design Roundtable? See details here > Welcome messages...
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August 14, 2008: Where's the Welcome?

Posted by Lisa Harmon at 7:07 PM
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From: MINIUSA Subject Line: What's Your Carfun Footprint? Date: Thursday, August 14, 2008 Two weeks ago I had an extremely positive customer experience buying a new MINI. It was quite honestly the first time I've gone through the car...
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August 12, 2008: Ugh!

Posted by Lisa Harmon at 10:02 PM
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From: Neiman Marcus Subject Line: New UGG boots: Warm your feet + FREE SHIPPING Date: Friday, August 8, 2008 Ugh! Are you serious!?!? Despite the UGGs, for those of you who haven't read it, Mr. Stanley has infinite wisdom...
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August 11, 2008: The Evolved Offering

Posted by Lisa Harmon at 7:19 PM
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From: NORDSTROM Subject Line: Ten Things: Transform Your Style for Fall Date: Sunday, August 10, 2008 I'm late to The Experience Economy party, having just listened to the audio book last week. If you haven't read it yet, (1)...
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August 6, 2008: Daily Double

Posted by Lisa Harmon at 8:19 PM
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From: Daily Top 10 Subject Line: CNN.com Daily Top 10 Date: Wednesday, August 6, 2008 From: Daily Top 10 Date: CNN.com Daily Top 10 Date: Wednesday, August 6, 2008 From a creative perspective, I am a major fan of...
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July 31, 2008: eleVAting

Posted by Lisa Harmon at 9:35 AM
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From: eleVAte Subject Line: Welcome to eleVAte! Date: Wednesday, March 19, 2008 First of all, I love Virgin America. Second of all, I love this eleVAte welcome email for at least two reasons: (1) It includes all the details...
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July 30, 2008: Millard and Tracy Say "Sorry"

Posted by Lisa Harmon at 11:51 AM
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From: J.Crew Subject Line: With our apologies... Date: Wednesday, July 30, 2008 I have had some dramatically bad experiences at jcrew.com over the past month. I appreciate that they sent out an apology; I did not get one from...
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July 30, 2008: Glamping

Posted by Lisa Harmon at 11:39 AM
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From: fredflare.com Subject Line: Grace Kelly goes camping... Date: Wednesday, July 30, 2008 I adore the idea of Grace Kelly camping with the Hardy Boys. That is a fantastic notion. Reminds me of the style little Emma Roberts sported...
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July 25, 2008: Beauty and Brains

Posted by Lisa Harmon at 2:07 PM
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From: Sephora Beauty Insider Subject Line: PERK ALERT! Stila's New Palette. Beauty Insiders Only. Date: Sunday, July 20, 2008 See the email > Some of you might have already seen my EEC blog post about Sephora. They are doing...
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July 23, 2008: Sparkly Tiara

Posted by Lisa Harmon at 2:41 PM
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From: Coach Subject Line: Hamptons Collection: Online Now, In Stores Friday Date: Wednesday, July 23, 2008 See the email > For those of you who knew me way back when...I'm such a fool for a sparkly tiara ;)!...
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July 21, 2008: Scary Tan

Posted by Lisa Harmon at 3:07 PM
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From: Bliss Beaut-e-mail Subject Line: scared to tan-it-yourself? Date: Monday, July 21, 2008 See the email > BTW: Dude, use HTML text, especially when your graphical text already looks like HTML! I like how Bliss embeds product promotions into...
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July 16, 2008: The Giving Tree

Posted by Lisa Harmon at 9:50 AM
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From: Tully's Email Club Subject Line: Happy Birthday from Tully's Date: Sunday, July 13, 2008 From: Sephora Beauty Insider Subject Line: A Birthday Surprise from Sephora Date: Monday, July 14, 2008 Birthday emails are low-hanging fruit: they are one...
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July 11, 2008: Richard & Friends Petition

Posted by Lisa Harmon at 2:38 PM
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From: Delta Air Lines Subject Line: An Open Letter to All Airline Customers Date: Wednesday, July 9, 2008 This is interesting...Airlines CEOs are "taking the extraordinary step of writing (a) joint letter" to make a case against oil speculators....
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July 10, 2008: A Perfect Balance

Posted by Lisa Harmon at 2:04 PM
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From: Pottery Barn Kids Subject Line: Summer Sale: Save up to 50% on safari bedding, outdoor furniture & more! Date: Thursday, July 10, 2008 See the email > This Pottery Barn Kids email is interesting for two reasons: (1)...
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July 9, 2008: Side Stripes

Posted by Lisa Harmon at 10:45 AM
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From: Barneys New York Subject Line: YA Touch of STRIPE from Miu Miu and Philip Crangi Date: Wednesday, July 9, 2008 I realize this isn't supposed to be a fashion blog, but I was compelled enough by this shoes/earrings...
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July 8, 2008: Ephemeral Benefits

Posted by Lisa Harmon at 11:53 AM
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From: Starbucks.com Subject Line: Starbucks Card rewards are waiting for you Date: Tuesday, July 1, 2008 From: Amazon.com Date: Depends on Prime Sign-up Date Notably difficult to depict are the ephemeral benefits that come with products like gift cards...
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July 7, 2008: Your Grill or Mine?

Posted by Lisa Harmon at 1:32 PM
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From: Tommy Bahama Subject Line: Your Grill or Mine? Try Our Blackberry Brandy BBQ Ribs Date: Wednesday, July 2, 2008 I love this subject line: "Your Grill or Mine? Try Our Blackberry Brandy BBQ Ribs" - it's super-cute -...
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June 24, 2008: Email Design Checklists Save the Day: Avoiding Common Pitfalls

Posted by Lisa Harmon at 6:17 AM
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From: Me Subject Line: Email Design Checklists Save the Day: Avoiding Common Pitfalls Date: Tuesday, June 24, 2008 Check out the checklists > BTW: Interested in joining the eec Design Roundtable? See details here > Hitting “send” on any...
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June 11, 2008: My Favorite Fake Out

Posted by Lisa Harmon at 11:19 AM
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From: Nordstrom Subject Line: Online Exclusive: Burberry Fall Shoe Collection Date: Wednesday, June 11, 2008 View the email > BTW: The body frame dropshadow feels dated. OK, so pretty much all of you who know me realize that I've...
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April 10, 2008: Mistake or Miracle?

Posted by Lisa Harmon at 9:52 PM
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I'd originally planned to use this post to scold Burberry for designing their emails again and again in a way such that the preview pane view is woefully unhelpful. (I've animated through five examples at left to give you...
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April 9, 2008: An Emulated Hand and Yellow Jellies

Posted by Lisa Harmon at 10:28 PM
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From: J.Crew Subject Line: Spring arrivals (new, new + new) Date: Monday, March 31, 2008 Don't get me wrong; I totally like this J.Crew handwritten treatment, but I have to say that it's a pretty obvious borrow from Barneys...
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April 8, 2008: A Clear Invitation to the Dance

Posted by Lisa Harmon at 10:42 PM
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From: Starbucks.com Subject Line: Starbucks is doing something big in Seattle. Date: Friday, April 4, 2008 From: Jamba Juice Subject Line: Jamba Breakfast – On Us Date: Monday, April 7, 2008 Is this the world's biggest coincidence, or did...
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April 5, 2008: Fashion in Action

Posted by Lisa Harmon at 9:28 PM
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From: Saks Fifth Avenue Subject Line: Watch Fashion in Action Date: Saturday, April 5, 2008 The email's a snore, but Saks' Video Catalog is MAGIC! This is the most practical and useful marriage of video and commerce I've seen...
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April 1, 2008: Aw, c'mon Steve!

Posted by Lisa Harmon at 11:01 PM
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From: Apple Subject Line: Test-drive MacBook Air at the Apple Retail Store. Date: Tuesday, April 1, 2008 Hey, get your data right, Steve-o! Not only did I already buy one at a retail store, but you emailed me a...
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