Author Archive: Lacey Clemmons

January 9, 2012: Looking good, BPT!

Posted by Lacey Clemmons at 3:56 PM
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Brown Paper Tickets, January 5, 2012, 10:15 a.m.Subject Line: ES: Venue ChecklistBrown Paper Tickets revamped their website and email program recently and I've been consistently impressed with the results. I organize a quarterly arts event, and BPT sent me...
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November 14, 2011: It's Already Beginning to Look a Lot Like . . .

Posted by Lacey Clemmons at 11:17 AM
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There's over a week left until Thanksgiving and holiday emails have already started trickling into my inbox. Even though it may be a little early, I couldn't help but be charmed by this soft-sell email from Anthropologie. The animated...
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October 31, 2011: Tricks & Treats to Encourage Engagement

Posted by Lacey Clemmons at 11:48 AM
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Happy Halloween! Today, I've been thinking about this not-so-spooky email from Sephora and it's clever use of gamification to encourage engagement. Rather than simply offering a deal with purchase or limited time offer, Sephora tied a number of special deals...
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October 19, 2011: What's in a name?

Posted by Lacey Clemmons at 2:44 PM
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How important are brand names in marketing? This recent article in The New Yorker reveals the creative process behind some of the most successful brand names ever, created by the company Lexicon. A firm devoted to naming, Lexicon invented the...
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September 30, 2011: A Thoroughly Modern Quilt

Posted by Lacey Clemmons at 10:03 AM
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From: UncommonGoods Subject Line: Made for Each OtherDate: Tuesday, September 27 2011 This is pretty cute: a quilted email from UncommonGoods! My grandma is a quilter, so I have a soft spot for them. But who doesn't, really? It certainly...
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August 8, 2011: Funimation

Posted by Lacey Clemmons at 2:20 PM
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I'm really into the fun and functional way Mini Boden uses animation in this email. The kids move between two playful poses, mugging for the camera (you can check out their moves by mousing over the images on the landing...
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