Author Archive: Joy Daniels

May 4, 2011: Site Upgrades & Growing Pains

Posted by Joy Daniels at 11:28 AM
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Sent: Wed 4/06/11 2:37 PMSubject Line: Accept our apology, SHIPPING is on us! There has been a flurry of site enhancements in the retail space. Companies are optimizing their sites for mobile, adding video, and increasing social media sharing opportunities....
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April 26, 2011: Paperless Post

Posted by Joy Daniels at 5:00 PM
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I've been thinking about additional, unique ways to get cause-related messages out. Then voila--when I ran out of stamps and visited usps.com to purchase stamps, I saw their new green stamps (click on image). Brilliant. The stamps describe easy ways...
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April 25, 2011: Apology from Yahoo!

Posted by Joy Daniels at 2:49 PM
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A mistake can lead to surprising outcomes. I learned this when I worked at Yahoo! in global direct marketing. The price of a service was listed incorrectly an HTML acquisition email, and I owned the email program. Great. I got...
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April 14, 2011: Hulu's Innovative Survey Invite

Posted by Joy Daniels at 1:57 PM
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I'm obsessed with what's new in online marketing. On a regular basis, I check out my favorite brands' email creative and websites (going to shopbop.com is research), and I also participate in online customer surveys. Generally, online surveys aren't considered...
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